Glengoyne Highland single malt Scotch whisky has a new look for two of its most popular expressions in the core range. Glengoyne’s 10 Year Old and 12 Year Old tubes have been redesigned to give the products great shelf stand out in an increasingly competitive single malt market.
The 10 year old has changed from silver-white to a rich copper-orange foil wrap, intended to exude the warming flavour of Glengoyne Highland Single Malt. The 12 year old now has gunmetal grey and silver foil wrap to showcase the quality of the whisky.
Iain Weir, marketing director for Ian Macleod Distillers, that owns Glengoyne says: “We are passionate about offering consumers a high-quality premium product and our packaging changes reflect our strong vision. It’s clear that strong, eye-catching packaging makes a difference when consumers choose their whisky and we’re delighted with the changes we’ve made to two of the most popular members of our core range.
“With this year being Scotland’s Year of Innovation, Architecture and Design there couldn’t be a better time to launch our new tubes and we’re delighted with the bold changes to our 10 year old and 12 year old expressions.”
11 May 2016 - Felicity Murray The Drinks Report, editor
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