Diageo Global Travel, together with Schiphol Airport Retail, have launched Europe’s first Johnnie Walker House – a luxury, multi-sensory Scotch Whisky embassy located in Lounge 2 of Amsterdam Airport Schiphol. It follows the successful Johnnie Walker House openings in Singapore, Mumbai and Taipei.
The Johnnie Walker House Amsterdam Airport Schiphol occupies 162sqm over two stories, and features copper, water, barley, peat and oak in its design, immersing travellers in a ‘part gallery, part museum’ experience which encapsulates the history of the whisky-making experience. Guests will also have the opportunity to purchase select tasting sessions in the private, luxury bar and lounge located at the 1st floor, open year-round to Johnnie Walker House members, and to purchase Johnnie Walker House exclusive products available nowhere else.
There are a number of unique features in the Johnnie Walker House Amsterdam Airport Schiphol inspired by the journey of Johnnie Walker to the Netherlands in 1913. The city’s historical importance as a trade hub, is reflected in the Johnnie Walker House Blue Label Casks Edition - Schiphol Limited Edition, an intense blend of Johnnie Walker rarest whiskies and available exclusively to Johnnie Walker House Amsterdam Airport Schiphol visitors.
Commissioned to commemorate the opening of the House and illustrated by local artist Merjin Hos, the bottle shows the iconic Striding Man travelling from Scotland to Schiphol in a large wooden clog surrounded by iconic tulips, windmills and bicycles. The ceramic bottle was produced by Wade Ceramics.
Pictured above: Doug Bagley, MD Diageo GTME (L) joins Kay Spanger, MD purchasing and logistics Gebr. Heinemann (R) and Merjin Hos, the Dutch artist behind the design of the Johnnie Walker House Blue Label Casks Edition- Schiphol Limited Edition, to officially open the Johnnie Walker House Amsterdam Airport Schiphol ©Marco Hofste
6 June 2016 - Felicity Murray The Drinks Report, editor