JDO Brand & Design has created a limited edition Elit Vodka for SPI Group in collaboration with Palladium Hotel Group's Ushuaïa Ibiza Beach Hotel. This bottle, the second Elit Ushuaïa 2016 limited edition, comes in time for the reknowned party season in Ibiza.
JDO was briefed to cement Elit Vodka’s position as the original benchmark for ultra luxury vodka and to increase awareness and encourage trial and repeat purchase through stand out on shelf. The creative teams were asked to target 30-45 year olds who purchase Elit Vodka as a gift either for others or themselves.
The new design features Ushuaïa’s humming bird identity reversed out of frosted glass. The frosting acts as a beautiful white canvas while the humming bird is instantly recognizable covered in the floral textures and patterns associated with the world-renowned club. The hummingbird is produced in matt black to sit comfortably with the Elit Vodka brand and the floral patterns are created using a tactile black gloss, delivering premium cues.
Paul Drake, JDO co-founder and creative director says: “The unique collaboration of Elit Vodka and Ushuaïa has led to the most beautiful bottle on Ibiza. We’ve gently frosted the iconic bottle to define its profile in the dark club environment as well as to deliver an icy cold feel as the sun goes down. The overall impression is one of an exclusive design for an energized but discerning consumer.”
Piet-Hein Schnellen, global marketing manager Elit Vodka, adds: “JDO has truly brought our partnership with Ushuaïa alive this year whilst staying true to the Elit Vodka brand. The limited edition design has moved on considerably from previous years resulting in a much more confident and integrated representation.”
JDO has previously created duty free packaging for Elit Vodka as well as a multi award winning ultra limited edition pack for the exclusive Pristine Water Series: Andean Edition retailing at €3,000 per numbered bottle (250 bottles worldwide).
4 July 2016 - Rebecca Sterritt Paragraph Publishing, content manager
Agencies Award & Event Organisers Bars Bottles & Bottling Corporate Services Decorating Design Design & Packaging Design Agencies Drinks Drinks Producer Europe Glassware Suppliers Home Hotels Labels & Labelling Launch Limited Edition Nightclubs Off Trade On Trade Packaging Packaging / Brand Design Agencies Presentation Packaging Production Services Spain Spirits Travel Retail Vodka White