Whisky connoisseur Ewan Henderson has joined boutique drinks business Crucial Drinks in the newly created role of global brand ambassador.
Ewan will focus initially on raising the profile of The Lost Distillery Company, as well as other luxury spirit brands included in Crucial’s portfolio, such as Six Saints Rum from Grenada and West Indies Rum & Cane Merchants single barrel and regional rums.
A whisky food pairing expert and ambassador of Scottish food and drink overseas, Ewan brings invaluable knowledge and experience to the Ayrshire-based company.
He has previously spent 15 years in the hospitality industry, with the last 10 years demonstrating his entrepreneurial flair setting up a restaurant, delicatessen & events company. Ewan has led multi-sensory taste experiences at Whisky Live South Africa, press events in Shanghai and Malt Masters Hong Kong, Nobu Doha & MIPIM Cannes. Closer to home, he is the man behind quirky whisky science events for both Edinburgh and Glasgow Science Festivals and most recently, he helped create a premium gin brand’s new cocktail range.
Ewan will represent the Crucial Drinks portfolio in over 40 markets worldwide.
1 August 2016 - Felicity Murray The Drinks Report, editor