Champagne Lanson will be highlighting its Black and Rosé labels throughout the month of September at all Charles de Gaulle and Orly stores in Paris. The champagne house will be enticing both current and potential buyers of its labels with a unique travel retail exclusive suitcase that includes a bottle of both its rosé and black champagne.
The exclusive suitcase is decorated with the House of Lanson cross and logo, which sits against an eye-catching, high quality looking graphite grey background. The suitcase has a secure coded lock that has been set to highlight Lanson’s creation date, 1760. The code is changeable allowing it to be reused in the future for personal or business use.
Champagne Lanson travel retail director, Olivier de La Giraudiere comments: “Travel retail exclusives are an essential part of trading in this channel. We must be able to offer travellers a point of differentiation from the highstreet, and we have achieved just that with this new suitcase offering. We are confident that this exclusive will not only please our regular customers, but also entice those travellers who don’t usual buy Lanson to try our brand.”
8 August 2016 - Felicity Murray The Drinks Report, editor