Two of the UK's top bartenders have joined London-based Half Hitch gin as brand ambassadors. Maya Tarrant from London and Manchester's Martin Bilsborough are set to to drive growth and advocacy in the on-trade, and to build brand awareness through innovative educational programmes across London and key UK cities.
Standing out against the competition were candidates Maya, of JKS Restaurants, who is working alongside head of operations to develop the drinks offering across the group, and The Railway Kitchen’s Martin Bilsborough, both of whom will work closely with bartenders in their respective cities and around the country to deliver bespoke training sessions, interactive master-classes, and consumer and trade tasting events to communicate the distinctive flavour profile and production process of Half Hitch gin.
Responsible for developing exciting drinks strategies including unique cocktail creations and exceptional signature serves, the new brand ambassador roles will see the pair build brand credibility by utilising their strong industry relationships to drive trade advocacy for Half Hitch gin; and create commercial opportunities through their understanding of what drives purchasing decisions behind the bar.
Maya’s career in bartending began at Milk Thistle in Bristol under the expert guidance and support of Matt Fairhurst. Inspired to continue building a career behind the bar, Maya moved to London where she begin working at City Social, Tower 42 and the award-winning Blind Pig, where her love of gin grew after being given more opportunities to experiment with the liquid.
Maya commented: “I love gin and while there are a lot of interesting options out there, the unique approach of mixing the modern and traditional production methods of copper pot still, vacuum distillation and tinctures, alongside distinctive botanicals really makes Half Hitch gin stand out in the category, and I’m delighted to be working for them.”
Martin Bilsborough, former Head of Bar at Manchester’s only five star hotel, Hotel Gotham, began his bartending career in the UK before taking his skills overseas to the likes of Mumbai, Amsterdam and the Cayman Islands where he trained bartenders and offered drinks service consultation.
Martin said: “Half Hitch gin has a unique personality and isn’t shy about its bold flavour and distinct appearance which really sets it apart from other gins and I’m really pleased to be representing it.”
Founder Mark Holdsworth adds: "After what has been a whirlwind couple of years with a number of awards along the way, since I launched Half Hitch gin, I am really pleased to be able to announce that Maya and Martin have both recently joined our team to lead bar training and education in London and Manchester respectively. This coincides with us now being represented in the UK trade by Catalyst Brands which we hope will take us to the next level of success."
8 August 2016 - Rebecca Sterritt Paragraph Publishing, content manager