Barney Davis is to join Lanchester Wines as the company's new head of commercial operations leading the global wine buying strategy and ensuring continued relevancy within the UK and European marketplaces.
Barney will be primarily responsible for the buying of all bulk wine for the wider County Durham based Lanchester Group which includes Europe’s most modern bottling facility, Greencroft Bottling.
Barney joins the company with extensive global wine buying expertise having worked in various purchasing, sales and general management roles within the wine sector for over 15 years. This newly created role will see Barney working proactively and intrinsically with the sales teams and assuming overall responsibility for Lanchester Wines’ multiple retail strategy.
Barney says of his new role: “This is an exciting challenge, enabling me to bring my wine buying and experience of strategic implementation into the UK marketplace to an already strong business.
“Lanchester Wines already has a strong portfolio of products and my role will see me identifying opportunities for innovation within both the producer and Lanchester Wines branded portfolios. I’ll be responsible for defining strategies for each producer, developing cross-channel plans with Lanchester’s global sales teams.”
Tony Cleary, managing director of Lanchester Wines, says: “We’ve developed this role specifically to align with Barney’s skillset, marking the start of our renewed global buying strategy.
“We’re working hard to ensure Lanchester Wines is at the forefront of the UK wine sector and are investing heavily in both our people, through the creation of strategic roles such as Barney’s, and also our business. Over the last three years we’ve invested over £8million in renewable energy generation to minimise our impact on the environment and reduce the carbon footprint of our products, a quality we know is increasingly important to consumers.”
Lanchester Wines was established in 1980 and is committed to sourcing the best wines from all over the world, supplying our customers with exceptional products and service to match. The company has invested heavily in renewable energy technology at its County Durham headquarters and presently generates more renewable energy than it uses making it the world’s only Carbon Minus wine business.
For more information, please visit www.lanchesterwines.co.uk
22 August 2016 - Rebecca Sterritt Paragraph Publishing, content manager
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