Roust Group is introducing a redesigned Żubrówka Bison Grass bottle for international markets and global travel retail.
The new look bottle, designed by Roust’s in-house design team, maintains the elegant, modern, tall and slim bottle but a new reverse-printed back label featuring a forest scene creates a 3D window effect displaying the iconic bison. The foiled logotype and transparency of the front design also add to the modernity of the new packaging.
“The new innovative design significantly enhances Żubrówka’s unique provenance. The Polish vodka has been one of the international growth leaders for a number of years and we are confident that the new packaging will propel the brand towards future long-term growth,” comments Grant Winterton, global CEO of Roust.
Żubrówka is present in over 50 countries. The new bottle is rolling out in the UK, US and Germany in 50cl, 70cl, 75cl and 1l bottles. Later it will be introduced in global travel retail and in other European and Asia-Pacific countries.
2 September 2016 - Felicity Murray The Drinks Report, editor
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