Ramon Bilbao of the Diego Zamora Group and boutique branding and packaging agency Appartement 103 has created LaLomba, a new top-end rosé sub-brand representing the most special wine of the range.
Currently the fastest growing winery in Rioja and widely regarded as one of the country’s most innovative producers, this launch positions Ramon Bilbao as the “terroir” reformer from Rioja.
Appartement 103 was briefed to develop a new brand that would convey the innovative DNA of Ramon Bilbao’s brand with a premium and sophisticated image, targeting fashionable consumers and following the international trends that acclaim rosé wines worldwide. Following recent market insights, the Spanish top wine sector is starting to strongly defend the “terroir” as a key quality indicator.
Planted in 1973, LaLomba represents a unique vineyard, located in one of the highest slopes in the DOC Rioja, it is an exceptional environment with a personality of its own. The brand story captures the perfect “terroir” for Bilbao, a piece of land that allows him to share with the world the best wine he could ever create.
Marc Savary, Appartement 103’s creative director and co-founder says: “Our design team created and translated the brand story onto a fantastic illustration that has become the hero of the overall presentation. With a label screened on the back of the bottle, Ramon Bilbao’s dream is portrayed and augmented through the juice inside. The front label resonates elegance with simplicity, ensuring that the spotlight shines on the illustration itself.”
LaLomba is a wine to be appreciated also with the eyes; therefore, Appartement 103 created a design that enhances the engagement between the product and its consumers. From the front label to the rear see-through illustration, the final design is a presentation that projects the consumers into a visual odyssey.
6 September 2016 - Sam Coyne The Drinks Report, editorial assistant