Croxsons, the leading glass packaging company, is launcing the results of their brand refresh in advance of Luxury Packaging 2016 at London Olympia on September 14-15.
A family owned business for nearly 145 years, Croxsons enjoy a rich and unique heritage, putting their continued success down to a “relentless attention to execution, not just in delivering a product, but also in providing service excellence.”
The company’s new-look includes a logo delivering a contemporary typeface and fresh ‘Croxsons’ green colour, complemented by founder William Croxson's signature. The logo design includes the line ‘A Family of Packaging’, which conveys the importance the company places on nurturing business relationships, whilst also demonstrating the breadth and completeness of their offering - single-source, multi-choice glass packaging and closure expertise. A new website has been developed to provide a fresh and up-to-date insight into the company’s product and service capabilities.
The scale of the makeover, handled by Chester based marketing agency Armstrong, with strong links to glass and alcoholic drinks, has included re-defining Croxsons’ services and combining all of the stages into one customer journey. Alongside a strong commitment to service and the creation of added-value, from collaboration, design and containers, to closures, decoration and logistics, customers can now find everything that they need at Croxsons.
Of the brand refresh, COO Tim Croxson says: “We are very happy with the new styling for Croxsons, which represents our image in a fresh and contemporary way. Coupled with this our on-brand messaging provides an accurate reflection of who we are and what we currently offer. We look forward to showing off the full results of the refresh at the Luxury Packaging show.”
13 September 2016 - Sam Coyne The Drinks Report, editorial assistant
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