Diverse Flavours are once again exhibiting at TFWA Cannes with a range of South African wines. A range that continues to perform strongly in Asia and the Middle East, in both the airport duty free shop channel, and on major airlines in First and Business Class pouring.
More than 50 wines are being showcased from different estates and production regions in South Africa, including Stellenbosch, Constantia, Paarl, Cederberg, Breedekloof and Wellington (Red Village, L34).
Among the interesting new products is a wine and chocolate pairing pack for Groot Constantia. The chocolate has been made to perfectly match the wine. Wine and chocolate pairing is becoming a very strong method for cross-selling.
Also new is a promotional pack for Ernie Els, a Stellenbosch winery borne out of the passion and vision of one of the World’s top sports icon’s – Theodore Ernest Els, the South African professional golfer known as ‘The Big Easy’ due to his imposing physical stature along with his fluid golf swing. The Big Easy special golf pack includes two bottles of Ernie Els Wine and a sleeve of branded golf balls.
28 September 2016 - Felicity Murray The Drinks Report, editor-in-chief