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Amarula travel retail 'Inspired by Africa'

Distell's Amarula liqueur range is welcoming in the festive season by releasing a limted range of its African design series through travel retail outlets.

The ‘Inspired by Africa’ series is seen as an ideal gift for collectors. With three unique designs, each inspired by the continent, they bring Africa to life through the fusion and adaptation of traditional African patterns onto their bottles.

Head of marketing global travel retail, Andrea Baumgartner says: "The Amarula Limited Edition Collection contains the same Amarula Cream that is known around the world. Whether they’ve visited Africa or not, people from around the world can enjoy a taste of this continent whenever they open a bottle of Amarula. We hope that this celebratory series during the festive season will inspire more travellers to make this special continent a part of their travel memories.”

The Amarula Limited Edition Collection is exclusive to travel retail and will only be available in November and December 2016 at outlets in Singapore, Australia, South Africa, the US and South America.

Amarula is a sponsor of Wild Life Direct, a Kenyan based Conservation group led by Dr Paula Kahumbu.

11 October 2016 - Sam Coyne The Drinks Report, editorial assistant