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Westons unveils new Stowford Press design

Westons is refreshing the designs on its Stowford Press Cider cans, bottles and glassware. Aimed at reinforcing the authenticity of the brand, the move forms part of Westons' £2.5m investment in the brand this year.

The design has been applied across Stowford Press’ 500ml bottles and cans as well as its pint and half-pint glasses. It features a strapline of ‘100% local home-pressed apples’, which aired for the first time in the summer, in its latest TV ad. The packaging utilises a watermarked tumbling-apple design as well as a gold-coloured apple icon.

As part of the packaging update, the brand’s glassware has changed and now uses gold leaf in both a band around the glass and the newly-designed apple icon. The shape of the glassware has returned to one of the brand’s original shapes as well as featuring the brand’s new strapline. The packaging and glassware designs were created by Cheltenham-based agency Brand on Shelf (BoS).
 
Sally McKinnon, head of brands at Westons Cider, says: “We are really excited to be unveiling our updated packaging, which features our new strapline of ‘100% local home-pressed apples’ and reminds consumers that all apples used in Stowford Press Cider are locally sourced to the Westons Cider Mill in Herefordshire.

“The new water-marked tumbling-apple design and more authentic-looking gold apple icon reinforce the authenticity of the brand while also giving a nod to the premiumisation of the brand, which is now the third largest draught apple cider brand in the UK on-trade, worth £76.5m.”

Westons Cider is now run by the fourth generation of the Weston family, which has been producing traditional English cider in the Herefordshire village of Much Marcle since 1880. Westons makes a broad range of ciders for the premium cider sector with its other key brand groups including Wyld Wood, Henry Westons, Old Rosie, Mortimer’s Orchard and Caple Rd Cider, the UK’s first craft cider in a can.

14 October 2016 - Sam Coyne The Drinks Report, editorial assistant