Absolut is continuing to work closely with Ardagh Group and has collaborated to launch its latest limited edition bottle, Absolut Facet.
Ardagh designers and technologists, working with Pernod-Ricard's Absolut, have developed a new colour and shape to create a blue bottle featuring an asymmetric design.
Gaia Gilardini, global communications director, Absolut, says: “With the Absolut Facet limited edition bottle, we want to celebrate the unexpected and encourage people be open to the different journeys a night could take you. We believe the best nights are the ones that happen out of the blue - unplanned and spontaneous. To further demonstrate this, our latest #AbsolutNights campaign also aims to inspire people to celebrate spontaneity and the connections you make along the way.”
The round edges of the Facet bottle have been cut like a gem, creating a number of faces that catch the light in unique ways. Achieving this effect and recreating the precise colour was one of several challenges that Ardagh met before producing the bottles at its plant in Limmared, Sweden, as Fredrik Källqvist, from Ardagh describes:
“We have been closely involved in several ground breaking Absolut projects such as Unique with four million differently designed bottles, but each new project encourages us to raise the bar even higher and Facet is no exception. Bringing such a complex design into volume production required painstaking and very detailed preparation, as did replicating the colour to the highest degree of consistency across the complex design and to the required wall thickness.
“Creating such packaging innovation is only possible when you have the total support of your customer, and as with all our joint projects, our successful working relationship with the Absolut team assured that it was a smooth process.”
To further market the launch of Facet, Absolut is working with Spotify, to develop a digital platfrom called Discovr. The service creates randomised playlists based on the music tastes of friends, whilt recommending Absolut drinks inspired by the tunes.
Absolut Facet will be launched by Absolut at a global event in Amsterdam inspired by the design of the bottle. The event will be in collaboration with the Amsterdam Dance Event, October 19-23, 2016. Precisely 2.5 million bottles have been produced for the limited edition series and will be distributed worldwide.
13 October 2016 - Sam Coyne The Drinks Report, editorial assistant
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