A new brand identity for the first dedicated gin distillery to open in the heart of Manchester has been captured in a label design by Royston Labels.
Launched in July, Manchester Three Rivers gin, named after the trio of waterways on which the British city was founded, is produced by hand in small batches using a custom-made 450 litre Arnold Holstein copper pot still. The 40% ABV super premium dry gin is then packed in 70cl bottles. The distillery also hosts interactive 'Gin Experience' tours, where visitors to the distillery can delve into the history of and process behind making gin, before creating their very own bottle of gin to take home with them using mini copper pot stills.
Manchester Three Rivers’ PR & brand director, Louise Rivers, commented: “We contacted Royston Labels via a recommendation as we were in a position where we needed a fast turnaround on the printing of our labels. They were professional, flexible and very accommodating with every request that we had. The team took the time to understand our brand and vision for our labels offering exceptional advice throughout the process.
“We are a super premium product and needed a label to represent the quality of our gin and are extremely happy with the outcome. We look forward to working with Royston Labels long into the future.”
Royston Labels managing director, Paul Clayton, added: “Manchester Three Rivers are a great brand to work with. It was paramount to get the label looking perfect for launch, consequently we had a number of discussions to fine tune the development process. The end result is indicative of our willingness to spend time and work with our clients to develop innovations that help differentiate their packaging, create stand-out and provide them with a competitive edge.
“The message to other brands out there is put us to the test and let us innovate for you!”
With over 30 years packaging industry experience, Royston Labels are a major supplier of specialist labels for a wide range of packaging types, particularly within the personal care, drinks and pharmaceutical industries.
A new brand identity for the first dedicated gin distillery to open in the heart of Manchester has been captured in a striking label design by Royston Labels.
11 October 2016 - Sam Coyne The Drinks Report, editorial assistant