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Clive Owen stars in Campari's 'Killer in Red'

Clive Owen is to feature in Italian apéritif Campari's newly announced Campari Red Diaries.

A change in approach for the brand's communications, it will feature a series of stories based on the ethos that "every cocktail tells a story." Celebrating cocktails as a form of art and expression, the campaign showcases the experiences that inspire bartenders in their craft.

Owen will feature in the opening story of Campari's campaign, Killer in Red, directed by Paolo Sorrentino.

On his involvement, Clive Owen says: “I was honoured to be chosen to shoot Killer in Red as part of the 2017 Campari Red Diaries campaign, particularly since this year represents the brand’s first foray into the world of cinematography and film. Working with Paolo was a real pleasure.”

Captivating month by month, the 2017 Campari Red Diaries journey harnesses the richness of storytelling, using short films as a vehicle for the first time to guide Campari lovers on an imaginative journey through a year-long series of cocktail stories from across the globe, to be shared with consumers via Campari’s official YouTube channel.

Killer in Red starts Campari Red Diaries and is complemented by a collection of 12 cocktail stories, introducing 14 bartenders from all over the world. The stories introduce viewers to the creation of each Campari cocktail.

The content will be housed exclusively on Campari’s official YouTube channel, however the premiere of Killer in Red and the full unveil of Campari Red Diaries will take place on January 24, 2017 in Rome.

Paolo Sorrentino says: “Campari is an Italian icon which has garnered global love and attention due to its strong, intrinsic sense of aesthetic and well-defined style – the very same qualities I pride myself on. With this year’s campaign embracing the realm of film, I really wanted to ensure I harnessed the theme of storytelling with an intriguing intensity. Working with Clive was fantastic – his compelling presence and enthusiasm allowed me to create a short film which I hope proves fresh, inspiring and imaginative.”

Bob Kunze-Concewitz, Chief Executive Officer of Gruppo Campari comments: “This year’s campaign, Campari Red Diaries, centres on bringing to life the stories that inspire bartenders all around the world to innovate and create cocktail recipes we all are privileged to enjoy. The direction taken with this year’s campaign is unique - we have used film for the first time in the brand’s history, to guide fans on an imaginative journey, while also celebrating the flavour complexity and versatility of Campari that too inspires such imaginative recipe creation. The ever-charismatic Clive was the perfect subject to depict Paolo’s intense narrative and we’re very much looking forward to unveiling the full campaign come January.”

17 October 2016 - Sam Coyne The Drinks Report, editorial assistant