The agency and brand have experimented with their liquid, adding seasonal flavours and offering consumers micro-batches.
The first special edition autumn flavour, 'Hoppy Plum,' starts with the original citrus-forward gin made with high-desert juniper berries, is married with plums in the Palisade plum eau de vie and macerated with chinook hops.
Peach Street Distillers was the first distillery in the US to include the eau de vie it in its gin.
Founded in Colorado, the TuB brand launched in 2008 out of a partnership between RTO+P and Peach Street Distillers. Since its inception, RTO+P has directed all the visual identity, branding, packaging and marketing duties for the brand.
Steve Red, RTO+P chief creative officer says: “By working closely with Peach Street Distillers for several years we’ve become heavily entrenched in the process and were able to notice a shift in what people are drinking and how they stock their at-home bars. We want to open up new mouths and minds to TuB Gin by releasing special, seasonal batches that will add a twist to entertaining and to the enthusiast’s tastes.”
Moose Koons, sales manager for Peach Street Distillers adds: “Collaborating with RTO+P on this relaunch has been an amazing experience because we are both so passionate about the TuB brand and overall quality of the product, adding the seasonal element to it just made sense. We’re located in one of the best regions for unique, fresh ingredients and wanted that to be a part of TuB’s next chapter.”
'Hoppy Plum' will be released in select markets.
21 October 2016 - Sam Coyne The Drinks Report, editorial assistant