A new drinks concept has been created by UK-based international wine business consultancy Litmus Wines. Its concept, Ginking, melds the botanicals of gin with English wine and spring water.
Targeting both millennial and traditional gin drinkers, Ginking is a light and refreshing low alcohol (8.5%) pre-mixed sparkling beverage, best served in a flute with a twist of orange peel.
Ginking’s packaging has been designed to emulate traditional British Victoriana-style gin cues, with pictures of the botanicals on the back label, in a 75cl sparkling wine bottle topped with cork and metal cage. The history of the brand is also highlighted in a lighthearted story on the back label.
Ginking is available from Litmus Wines with an RSP of £12.99. www.litmuswines.com
John Worontschak founded Litmus Wines Ltd in 2008. The team at Litmus consists of Worontschak, production manager Matthieu Elzinga, sales manager Nick Connell and general manager Michael Florence.
2 November 2016 - Sam Coyne The Drinks Report, editorial assistant