Stella Artois has unveiled its limited edition packaging and Christmas gifts.
Originally crafted as a gift and named after the Christmas star, Stella Artois is encouraging people to ‘Host One to Remember’ this festive season with a number of gift ideas that pay homage to the brand’s namesake.
Gifts range from special-edition heritage bottles and unique gifts for under the tree, to limited-edition chalices and a new at-home keg for the optimum serve.
Following on from the success of Christmas 2015, Stella Artois will launch a line-up of newly designed premium packaging across its small and large packs. The new design puts a focus on Stella Artois’ iconic star logo, with golden stars set against a crisp white backdrop and completed with the Stella Artois cartouche and logo.
The limited-edition packs will be available in retailers, wholesale and convenience stores across the country, including Tesco, Asda, Morrisons and Sainsbury’s.
Key visuals, shelf strips, isle stoppers and displays will also run in store to support the campaign with ‘Host One to Remember’ messaging.
The Stella Artois 750ml Heritage bottle is making a return this year in time for the party season. The traditional green champagne style bottle is crafted especially as a special gifting option and for sharing around the table. The bottle will be available from November in Sainsbury’s and wholesalers nationwide. Also available this year for the first time, is a 5L Stella Artois keg to share with your guests this season. The Christmas themed 5L keg is a great way to bring the draught experience and perfect serve of Stella Artois into your home for guests to enjoy, and is available exclusively at Morrisons.
First launched in 2014, the limited-edition Stella Artois Christmas chalice is also back this year as the ultimate gift for beer lovers. With a gold cartouche, the newly designed glassware echoes the on-pack artwork. The wide base of the Stella Artois chalice curves into a narrower top, allowing the lager to swirl as it is poured at a 45 degree angle. The elegant long stem is purposely structured to keep the liquid away from the warmth of hands, ensuring the lager remains cold for a longer duration.
Chalices will be available from November through Sainsbury’s, Asda and Morrisons or via the Stella Artois Chalice Store, taking orders until 14th December to ensure pre-Christmas delivery.
11 November 2016 - Sam Coyne The Drinks Report, editorial assistant
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