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Saffron gin introduced to the UK

Pure Spain has expanded its Spanish Spirits range with a Saffron Gin from saffron producer Azafranes Manchegos in Spain.

Already mature market, gin sales in the UK are expected to grow significantly in 2017. Karkom Azafran’s Gin is the first gin that uses the world's most expensive saffron from La Mancha region with its own Denomination de Origin. It has a manicured golden hue due to the infusion of saffron, which is added at the end of the distillation process to maintain its aroma and colour in the final product.

The gin is distilled three times using seven key botanical and aromatic plants, including; juniper, cardamom, nutmeg, liquorice, smoked thyme, smoked rosemary and, of course, saffron.

Mark Low, co-owner of Pure Spain comments: “Gin growth in the UK continues with 49 new distilleries opened in 2015 and nearly £1bn being spent on this popular tipple. Going forward consumers can expect to savour more interesting aromas and flavours”

“Saffron Gin, is the latest gin we have brought to the UK. It important for us to find new and interesting products that you cannot find in the supermarkets, or high street multiples.”

Pure Spain has emphasised standing out, in a competitive sector where choice is prevalent. The bottle is designed to differentiate itself from other white spirits. The sharp movement of the neck and the top of the bottle reflects the modern era of the gin revolution while the gin itself has a distinctive saffron colouring.

"It was important for the bottle to be transparent.  We were bringing a new product to market that would juxtapose the traditional notion of a white spirit. This meant that simplicity of design was paramount when trying to communicate this contradictory message. The bottle design has Italian roots - the key is that it tapers into a twist at the neck. The tapering is minimalist and quite angular – this we felt lends itself to the modernity of the product and our target market.

"The label design had to include saffron imagery. We used the saffron rose to decorate the sides and accentuate the three colours found in the flower: purple petals, red pistils and yellow from the colour of the stamens.”

Karkom Gin Azafran is imported exclusively through Pure Spain.

14 November 2016 - Sam Coyne The Drinks Report, editorial assistant