Laetitia Casta, artistic director at Cointreau, and department store Liberty London designers have created 'Your Parisian Zest', a limited-edition gift box for Cointreau, to launch #1Orange1Tree social project.
The project is working to restore local biodiversity and create a social impact in Senegal.
A collectors item, the Cointreau limited-edition gift box will be exclusively available at Liberty London from mid-November. Only 50 will be available in the UK, with a further 200 worldwide, priced at £250.
Each gift box comes presented in an engraved wooden gift box, opening to reveal the unique pattern, designed by Liberty for Cointreau based on research carried out in the archives of the House.
Inside is a bottle of the orange liqueur and a jigger for ensuring the perfect measurements to make a Cointreau Fizz cocktail. The gift box also contains an orange flower scented candle and a personal cocktail notebook inspiring recipients to get creative at home.
One of the 50 UK "Your Parisian Zest” gift boxes holds a ticket for one recipient to visit Senegal and assist with the reforestation project.
Cointreau is inviting everyone across the globe to participate in the #1Orange1Tree project simply by sharing a photo or a video of themselves with an orange on social media using hashtag #1Orange1Tree and nominate family and friends to do the same. For every image posted on Twiiter, Facebook and Instagram, using the hashtag, Cointreau will commit to planting one tree in Senegal, on their behalf.
To celebrate the launch of the initiative Liberty has designed an interactive window exclusively for Cointreau at its store, where people can take part in #1Orange1Tree project live. The Cointreau window was live for one week from November 14, 2016. All proceeds from the sales of the gift box will also be contributed towards #1Orange1Tree project.
Leading the project, Cointreau creative crew’s curator, Laetitia Casta says: "Planting trees is a cause we champion at Cointreau. It's about more than just putting a tree in the ground; trees help whole communities flourish. More than a simple environmental initiative, this is a societal one. I love when things have meaning and direction. At Cointreau, we listen to our heart, act on our passions and ensure that every decision we make improves the world around us. The "Your Parisian Zest Coffret” and #1Orange1Tree initiative is a heartfelt action, that I hope enable us to plant many trees”
29 November 2016 - Sam Coyne The Drinks Report, editorial assistant
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