The new glass bottle is embossed and features a detailed label, adorned with the Sandeman cloaked figure, 'The Don', which was originally designed in 1928. A wax seal references its award-winning status.
The new bottle allows for the different hues of age to be clearly seen by the consumer.
Gonçalo Sousa Machado, managing director of Sogrape UK, comments: “This is a ground-breaking new luxury package for the port category and we believe it will clearly demonstrates Sandeman’s authority in Aged Tawny Port. Following the excellent results of qualitative consumer research, we anticipate a very positive reaction and a considerable increase in sales.”
The bottle and closure were sourced from France, whilst remaining materials came from Portugal.
The new Sandeman Aged Tawny Port packaging will soon be available in bars, restaurants, hotels and top retailers.
28 November 2016 - Sam Coyne The Drinks Report, editorial assistant
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