A new ale, Cousin Jack, has been launched by St Austell Brewery, Cornwall, in collaboration with Cornish Exeter Chiefs and England rugby union star Jack Nowell. Funds raised through sales of the new ale will go to the Royal National Lifeboat Institution (RNLI) charity.
Cousin Jack, a traditional English Pale Ale, was crafted on St Austell’s Small Batch by the company’s brewing team and has been launched to coincide with the Six Nations Rugby Union Championships. The brewery will be donating 5p to the RNLI charity for every pint of Cousin Jack sold.
Rugby union star Jack Nowell became St Austell Brewery’s Charitable trust ambassador earlier in the year and was determined to work with the company to create something for a charity close to his roots, which led to the new spring brew using his name, being created as a means of raising funds for the RNLI.
Commenting on the new ale, St Austell brewing director Roger Ryman says, “This is one of those collaborations that just came together seamlessly. With the strong connections that both we and Jack have with the RNLI, it made perfect sense to cement our new partnership with a brew that gave something back to the organisation that is so important to the Cornish way of life.”
Cousin Jack English pale ale has an ABV of 4% and is available now in cask.
18 January 2017 - Sam Coyne The Drinks Report, editorial assistant