API is leading the way in the creative development of highly visual packaging solutions for brands with the UK launch of its Trends Folio, which can be seen on stand M26 at the Packaging Innovations show at the NEC, Birmingham, on March 1-2.
Curated by David Peters, API’s creative development manager, the Folio acts as a source of inspiration for packaging designers, agencies and of course brand owners. David has over 20 years’ experience within the luxury and packaging sectors, covering design, production and branding across his various roles. He brings his unique insight, along with examples of the latest techniques, to the Trends Folio.
David Peters comments: “Many of our team come from design and packaging backgrounds and so we understand how creatives and agencies appreciate a helping hand in regard to identifying the latest trends. Our new API Trends Folio has been designed to inspire, setting out the trends we expect to see within the industry for 2017-18 and providing background and examples to help leave a lasting impression.”
API’s Trends Folio has been designed to be a working document for creatives and will be updated during the year with the latest macro-trends and creative uses of foils, films and laminates as they are launched. It explores four key trends in detail – from Digital, with its contrast of digital and analogue technologies, to the visual detail and proximity within Pause – there is something for brands and clients new and old.
David will be on API’s stand, working with customers to help find the most effective pack enhancement effects to add value to their brands.
“We are really proud of our Trends Folio and excited for its official UK launch at Packaging Innovations,” concluded David. “We are inviting visitors to our stand to book an individual appointment, so we can present the latest trends that empower luxury and premium brands, and provide them with their personal copy to take away.”
1 February 2017 - Sam Coyne The Drinks Report, editorial assistant
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