An alcohol-free version of Germany's Franziskaner Wheat Beer, Franziskaner Alkoholfrei, from brewer AB InBev, is now available to purchase in the UK. Franziskaner Alkoholfrei won a gold medal award at the World Beer Awards in 2015.
The low and no-alcohol beer category has grown 19.5% in the UK over the past year, in line with consumer trends for moderation and balanced lifestyle. Franziskaner Alkoholfrei joins the portfolio of low-to-no-alcohol beers available in the UK from brewer AB InBev, which includes Beck’s Blue. This growing portfolio is part of AB InBev’s Global Smart Drinking Goals, with the brewer committing to ensure that 20% of its global beer volumes are no-to-low alcohol by 2025.
Isabelle Maratier, European marketing manager, AB InBev, says: “We are delighted to bring Franziskaner Alkoholfrei to the UK – especially at a time of year when we know many will be looking to cut back on alcohol and might be struggling to find enticing, authentic alternatives. This crisp, refreshing brew is the perfect choice – full of German heritage and flavours with the added benefits of an alcohol-free beer. Brewed using natural ingredients and no artificial flavours, Franziskaner Alkoholfrei provides a premium alternative to soft drinks and other alcohol-free beverage choices available - supporting consumers’ drive towards healthier options.”
30 January 2017 - Sam Coyne The Drinks Report, editorial assistant