Brown-Forman Corporation is launching a new packaging for its Old Forester 86 and 100 proof expressions. Borrowing from the brand's history, the updated packs present the same bourbon with a contemporary feel.
Campbell Brown, Old Forester president and fifth generation Brown family member says: “Old Forester has been sold continuously in the United States for over 140 years and as the first bottled bourbon, we wanted to emphasise our rich history. This design utilises some new and previously featured packing elements while ensuring an emphasis on those qualities that make this bourbon so special: where we are from, our enduring presence and certainly our rich colour and flavour. ”
Old Forester in 1 litre sizes will begin shipping in February and March. Shipments of 750ml sizes will ship in late Spring.
4 February 2017 - Sam Coyne The Drinks Report, editorial assistant
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