Loch Lomond Group, independent distiller, has announced the launch of a new global travel retail range at Glasgow Airport.
The new collection features two single malt Scotch whiskies, Loch Lomond 12 Year Old and Loch Lomond Inchmurrin Madeira Cask Finish, as well as the blend, Loch Lomond Signature, and Loch Lomond Single Grain.
The GTR range launches in response to growing demand for Loch Lomond Scotch whiskies, which are now available in 90 markets internationally. It incorporates new one litre bottles and premium packaging.
World Duty Free’s Glasgow Airport store is the first stop in a worldwide roll-out of the bespoke GTR range, which will launch in Nordic markets later this month. Canada and the US are also set to offer the range.
A tasting table will be available at Glasgow Airport during February and March, enabling World Duty Free’s shoppers to sample the new range and encouraging travellers to take a little piece of Loch Lomond home with them. Loch Lomond claims the packaging is designed to tell the story of the unique parts that come together to create the liquid inside and appeal to those purchasing whisky as a gift.
Glasgow airport was chosen for the launch because it is local to Lock Lomond. André de Almeida, managing director of Global Travel Retail at Loch Lomond Group, says: “We’ve been keen to introduce a global travel retail range for some time now following increased demand for our Loch Lomond whiskies overseas. It means a great deal to us to offer the new range at World Duty Free in Glasgow Airport, less than 15 miles from our spiritual home in the heart of Loch Lomond - one of Scotland’s most beautiful and popular visitor destinations.”
“We’re confident that we are offering something new and unique to the marketplace that will deliver strong sales and a sense of discovery for whisky drinkers around the world.”
Francois Bourienne, commercial director, at Glasgow Airport says: “It’s exciting to be the first international airport to offer Loch Lomond Whiskies’ new bespoke global travel retail range. We’re also very proud to be supporting a brand based so close to Glasgow Airport on the shores of Loch Lomond, one of Scotland’s most beautiful and iconic attractions. Many of our customers will probably fly over the distillery itself – one of the whisky world’s best kept secrets.”
Fred Creighton, managing director, UK and Germany at World Duty Free, says: “We’re delighted to offer our Glasgow Airport customers the opportunity to purchase and enjoy the local Loch Lomond Whiskies’ exciting new travel exclusive range before anyone else. This very special collection is only available at the airport and it’s great to be able to offer our customers the opportunity to take a piece of Glaswegian heritage away with them, to remember their trip by.”
The new range is priced from £25 to £75.
4 February 2017 - Sam Coyne The Drinks Report, editorial assistant