Stroud Brewery, producer of organic real ale, is attempting to deliver a consistent message, by refreshing its packaging and POS across its portfolio.
Tailored to meet the needs of the on and off trade, the new modern look has been designed to be more informative and communicate the breweries ethical and organic messages.
Owner Greg Pilley decided it was time to refresh and give the business an effective image. Stroud Brewery claims to have taken great care to build unity across the entire range from the logo to the typography. The new look focuses on sustainability, ethical buying and the British palate, three aspects that are paramount within the company.
Each label uses bright colours with a concise description of the ale on the front of the bottle, to give greater shelf stand out in bars and independents with the recognisable Stroud Brewery logo giving an artisan feel.
The POS kit for the range will also be upgraded to mirror the new design labels, underpinning thenpremium positioning of the brand.
Greg Pilley comments: “To ensure we can deliver exactly the right look for our brand we have conducted extensive research, including competitor profiling and in field testing. The look and feel we came up with has been designed to reflect the progressive and spirited nature of our brand; it retains a professional corporate image, but also illustrates that quality ale is still at the core of the company. We are confident that the fresh look will allow us to push our organic ales in to more outlets and increase our distribution across the UK, which will be the next challenge. “
The new packaging and POS material is available now and Stroud Brewery is looking for like-minded independent outlets and agents to work with.
5 February 2017 - Sam Coyne The Drinks Report, editorial assistant