Steve Wilkinson has been appointed by Protégé International as CEO of the company's Beer Division.
In his role, Wilkinson will lead the review and expansion of the Route 66 premium beer brand in the USA and internationally. As CEO he will work with the brand owners to grow the team, expand the portfolio and broaden distribution.
A veteran of the brewing industry he has a wide breadth of experience, including senior roles with Guinness, Pilsner Urquell and SABMiller.
Andre Levy, chairman, Protégé International, comments: “I am delighted to announce the immediate appointment of Steve Wilkinson, veteran industry brew master, as CEO of the Beer Division within Protégé International. “
“Given the recent consolidation of brand ownership in the beer world, where over 40% of all beer now sold is made by one group, the potential for our beer portfolio, spearheaded by Route 66 Premium Beer, becomes ever greater in offering real choice and quality to the consumer.”
“Through his experience, energy and passion for great quality beer, Steve will bring an immediate new dimension to the Route 66 brand and to the other beers due to be introduced later this year.”
7 February 2017 - Sam Coyne The Drinks Report, editorial assistant