Whyte and Mackay has launched John Barr Reserve Blend Scotch whisky into the US market with the help of a range of glass packaging developed by O-I, the world’s leading glassmaker from a design by Cue.
John Barr Reserve Blend has been awarded the title of ‘Extraordinary Ultimate Recommendation’, achieving the highest score within its category and price tier at the Ultimate Spirits Challenge 2016.
The launch is the result of a distribution deal with E & J Gallo, who will act as distributor and who had an input into the design.
The range comprises 75cl, 1 litre and 1.75 litre bottles, all of which had to launch together. O-I’s production expertise at its specialist spirits facility in Alloa overcame the significant timescale and technical challenges, particularly to achieve panel control on the complex 1.75 litre container.
The square design features a deeply recessed 360° label panel. The front face is embossed with the establishment date 1881 and is labelled with the logo and monogram in gold on a black, demonstrating the brand’s premium quality and heritage.
Scott Gibb, commercial lead for O-I in the UK, says: “We all knew it was vital the pack carried a premium look to cut through the competitive offerings at John Barr’s price point. Once the design was approved, Alloa’s expertise in producing the bottles ensured the customer is delighted with the result.”
16 February 2017 - Sam Coyne The Drinks Report, news editor
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