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Luxardo reveals Bitter Bianco to the UK

Luxardo has announced that it will release Luxardo Bitter Bianco in the UK this Spring. The product is an infusion of bitter herbs, aromatic plants and citrus fruits, all in a reimagining of the Italian aperitivo.

At 30% ABV it has a transparent ivory colour, which makes it ideal for mixing in a White Negroni. It is distributed by Cellar Trends, and the RRP for a 70cl bottle £16.

Similar to the creation of Luxardo Maraschino, the Luxardo Bitter Bianco also stands out as a liqueur which is unusually produced by distillation.

Luxardo global brand ambassador Gareth Franklin comments: “Luxardo Bitter Bianco is a very modern style of distilled liqueur and works perfectly as an aperitif. It has classic Italian bitter notes and is blended to be soft, floral and aromatic; a very intriguing creation.”

Marketing manager Craig Chapman adds: “The Luxardo classic liqueurs and specialities have established themselves very successfully in top bars. This year, Cellar Trends will be backing Luxardo Bitter Bianco to join the line-up of Maraschino, Amaretto, Limoncello and the Sambuca range. They are authentic, full strength choices which bartenders can rely on to really deliver on taste.”

17 February 2017 - Sam Coyne The Drinks Report, news editor