Luxardo has announced that it will release Luxardo Bitter Bianco in the UK this Spring. The product is an infusion of bitter herbs, aromatic plants and citrus fruits, all in a reimagining of the Italian aperitivo.
At 30% ABV it has a transparent ivory colour, which makes it ideal for mixing in a White Negroni. It is distributed by Cellar Trends, and the RRP for a 70cl bottle £16.
Similar to the creation of Luxardo Maraschino, the Luxardo Bitter Bianco also stands out as a liqueur which is unusually produced by distillation.
Luxardo global brand ambassador Gareth Franklin comments: “Luxardo Bitter Bianco is a very modern style of distilled liqueur and works perfectly as an aperitif. It has classic Italian bitter notes and is blended to be soft, floral and aromatic; a very intriguing creation.”
Marketing manager Craig Chapman adds: “The Luxardo classic liqueurs and specialities have established themselves very successfully in top bars. This year, Cellar Trends will be backing Luxardo Bitter Bianco to join the line-up of Maraschino, Amaretto, Limoncello and the Sambuca range. They are authentic, full strength choices which bartenders can rely on to really deliver on taste.”
17 February 2017 - Sam Coyne The Drinks Report, news editor