Ombra Di Pantera, a super-premium DOCG Prosecco, has launched in the UK. The release will be available in high-end London bars and retail outlets.
The £1.5 million UK launch will be supported with a marketing campaign including PR, social media, experiential and trade marketing activity, encouraging consumers to ‘Step out of the Shadow’ of inferior Prosecco experiences.
Ombra Di Pantera is made with the Glera grapes from a vineyard in Conegliano, Treviso.
Ombra Di Pantera, Prosecco Superiore Brut Millesimato DOCG is available in London establishments including Sexy Fish, Caviar House & Prunier and Jak’s, retailing for £24.99 per bottle online, at: www.ombradipantera.com and has been featured at events from Huntsman on Savile Row to Mister E’s breakthrough show at Art Basel in Miami.
Against the grain of many brands in the category, Ombra Di Pantera intends to appeal to a growing male audience of drinkers concerned with quality and provenance. As such, It has featured in the consumer lifestyle titles of GQ Style, Gentleman's Journal and Gentleman's Life.
Francesco Vanoli, director of Ombra Di Pantera, comments: “We consume 38 million bottles a year in the UK, but only now are we becoming aware of the different qualities of Prosecco.
“Prosecco is adored year-round and sometimes it’s far too easy to pick up the first bottle off the shelf without giving any thought to the quality. We have set out to create a Prosecco of exceptional quality, for genuine connoisseurs of Italian wine.”
Ombra Di Pantera’s expression of Prosecco is delivered from a history which stretches back to Roman wines of antiquity. In ancient times, traders who served wine in Venice’s Piazza San Marco would follow the shadow of the Campanile to prevent their wine from getting warm, and the Venetian expression, ‘Ombra de Vin’, meaning ‘Wine’s Shadow’, can still be heard when Prosecco is ordered in its original heartland.
Francesco continues: “We’re here to ask the UK to ‘Step Out of the Shadow’, and out of their comfort zones. It’s our passion to inspire and educate curious drinkers on the genuine craft, provenance and heritage behind each bottle of Ombra Di Pantera. Success for us isn't about selling millions of bottles but rather more tapping into a mindset and curiosity of a public that have largely been starved of the best quality Prosecco there is. It’s our passion to ensure that we educate consumers to enjoy the best Prosecco around.”
23 February 2017 - Sam Coyne The Drinks Report, news editor