Funkin has further expanded its Pro range for the on-trade with the new Funkin Pro Coconut Purée. The addition is a response to consumer trends, showing a resugence in popularity for Piña Colada.
Funkin Pro Coconut Purée is crafted using 100% natural coconuts from Indonesia and it has no artificial flavourings. Funkin Pro Coconut Purée provides the on-trade with the opportunity to create authentic-tasting, quality cocktails at a time when the cocktail share of spirit volume is growing 14% year on year.
In addition to the classic Piña Colada, Funkin Pro Coconut Purée is a creamy, ingredient that can be used in a variety of tropical drinks. As 62% of consumers would order a twist on a cocktail they are familiar with, Funkin Pro Coconut Purée allows bartenders to satisfy this consumer demand.
Funkin managing director, Andrew King, says: “Funkin is proud to be the UK’s No.1 Fruit purée brand and we are excited to be launching a coconut purée at a time when the trade is in need of a consistent, quality solution when making cocktails where coconut is the hero of the drink. Funkin Pro Coconut Purée allows bartenders to be creative and experiment with this versatile ingredient to develop signature cocktails or inventive twists on a classic whilst ensuring quality and flavour.”
Funkin Pro Coconut Purée is available in cases of five, 1kg pouches with a 12-month shelf life. They can also be frozen for later use.
27 February 2017 - Sam Coyne The Drinks Report, news editor