Australian wine brand Wolf Blass, has launched its 2017 release of Wolf Blass Rugby limited-edition in Ireland, endorsed by pundit Brent Pope. (See also the wine producer's 2015 rugy label designs featured here).
Throughout the RBS Six Nations, each bottle of Wolf Blass Yellow Label Cabernet Sauvignon and Chardonnay will feature one of the fifteen rugby positions, from loosehead prop to full back.
When launching the new labels in Ireland, Brent Pope was asked what rugby positions a Wolf Blass Rugby limited-edition Cabernet Sauvignon would remind him of. He named some Irish outhalves and centres, mentioning that as well as needing smooth skills, those players also had to be brave and fearless given the important decisions and crunching tackles they need to make.
For the Wolf Blass Rugby limited-edition Chardonnay, Pope thought of the wingers and full back. These positions needed to be flexible and light on their feet, and compared to most of the other players they were slightly more delicate but had an unmatched class and elegance.
But when asked why he named no forwards in this exercise, he said that wines to match their characteristics would be too rough and robust to be palatable!
The bottles form part of Wolf Blass's ongoing “Here’s To The Chase” campaign, and will be available through the off-trade.
8 March 2017 - Sam Coyne The Drinks Report, news editor