Bushmills, the Jose Cuervo owned Irish whiskey brand, has announced the launch of Bushmills Red Bush blended whiskey.
The new release has matured in a bourbon cask and the company believes it will appeal to both bourbon enthusiasts and those new to Irish whiskey.
Red Bush launches first in the US as a result of the growth the Irish whiskey category has experienced in America in recent years. The release will coincide with St Patrick's Day celebrations.
Colum Egan, master distiller at The Old Bushmills Distillery says: “While we’ve been innovating with our aged whiskeys for centuries, we’re excited to embark on a journey with the millennial drinker. Maturing the whiskey exclusively in first fill bourbon barrels creates an extremely smooth spirit that will resonate with frequent bourbon fans and first time Irish whiskey drinkers.”
Red Bush is a blend of triple distilled Irish single malt and Irish grain whiskey.
Egan adds: “Bushmills Red Bush personifies the gritty Irish character and adds a sense of adventure and fun to our portfolio, further defining the confident, courageous and independent spirit we’ve seen for generations at Bushmills.”
11 March 2017 - Sam Coyne The Drinks Report, news editor