Royston Labels has impressed new customer Angel Gin Divine, a West Yorkshire based gin distiller, by producing a stunning ‘three labels-in-one’ solution, when other label manufacturers had said it couldn’t be done. Angel Gin is an artisan gin product that is bold, fresh, multi-faceted and charismatic and, therefore, needed an equally striking label to create outstanding on-shelf appeal.
Angel Gin Divine approached Royston after struggling to find a supplier with the right capabilities to achieve their ambitious design. Digital combination printing on ultra-clear material proved to be the answer. The complex label has a delicate silver foil effect with a metallic duo-tone copper look and feel.
Royston’s technical manager, Phil Bradnam, says: “This has been an interesting and exciting project, yet again pushing the technical capabilities and quality required in today’s markets. We have worked closely with Angel Gin Divine, establishing a solid relationship based on trust and transparency from the outset, to enable us to develop the right solution to meet their expectations.”
Ray Woodhead, owner of Angel Gin Divine, says: “We have spent two years developing our gin to get the flavour just right, so we were not prepared to compromise on anything, including our packaging. We were delighted when Royston Labels said they could help us and the end result is exactly what we wanted and more - we’ve already received lots of compliments on our premium looking labels.
“The whole experience has been great; we’ve had exceptional service from Royston and we’ve been made to feel like their number one client.”
Angel Gin Divine was released in November 2016 across a broad range of outlets from wholesalers, pubs and clubs to artisan farm shops.
17 March 2017 - Sam Coyne The Drinks Report, news editor
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