Molson Coors and Singha Beer, have announced the launch of 330ml cans in the UK. The can is available to the on and off trade ahead of the Thai New Year from 13 April. The can is a staple for Singha Beer in Thailand.
The brand claims that the 330ml can will tap into consumers’ sense of nostalgia for those who remember it fondly from trips to Thailand. It also claims that the 330ml can format is also growing in popularity in the UK amongst premium and craft beers, ideal for drinkers wanting to try Singha for the first time.
The 5% ABV Thai beer is part of Molson Coors World Beer portfolio alongside brands such as Grolsch, Cobra, Staropramen and Pravha.
Rob Hollis, head of World Beers at Molson Coors explains: “Singha is an iconic Thai beer with a strong brand and heritage worldwide. The new 330ml cans are a great way of building on the history of this great product and driving nostalgia amongst consumers who may have enjoyed Singha Beer while on holiday. What is more, for potential stockists the 330ml can also brings advantages such as being stackable in the fridge, lighter to transport and a format that is driving interest with drinkers as something different in the fridge”
Singha Beer was the first beer to be brewed in Thailand by Royal Permission in 1933 and is steeped in Thai tradition, from its lion logo to its white and gold label signifying purity and regality. Owned by the same family to this day, Singha Beer remains the only beer to display the Royal Garuda, the national emblem of Thailand, on its product.
2 April 2017 - Sam Coyne The Drinks Report, news editor