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Kopparberg reveals latest light offering

Kopparberg, the Swedish cider producer and fruit cider category leader, has extended its Light cider range with the launch of its new variant, Kopparberg Raspberry Light.

Available in a 250ml can, Kopparberg Raspberry Light is on supermarket shelves just in time for the spring and summer months. Kopparberg’s latest product is an alternative for consumers and shoppers, looking for Kopparberg’s signature fruit cider in a lower calorie option and a more convenient format.

At 85 calories, Kopparberg’s 4% Raspberry Light variant arrived alongside Summer Fruits Light in Tesco stores in late March, followed by a launch in ASDA stores in late May. The range will be available in wider stores later this summer.

Rob Salvesen, senior marketing manager at Kopparberg comments: “On occasion, we’ve found that our fans are looking for a lower calorie alternative that can still be enjoyed with friends. This trend has informed the development of our Light range, a convenient lower-calorie option that still packs in the same great-tasting fruit flavours that consumers know and love.”

Raspberry and Summer Fruit Light variants will be available in Tesco from 20 March and ASDA stores from 20 May.

Kopparberg Raspberry Light cider has a RRP of £1.80 per can.

3 April 2017 - Sam Coyne The Drinks Report, news editor