Outerspace Vodka has launched in the UK, initially online, exclusively through 31Dover.com.
Outerspace Vodka claims that its unique “alien” design and packaging has made it one of the fastest growing liquor brands globally. Since launching in the US 18 months ago, the brand is available in 42 states and has gone on to sell over 40,000 cases. It claims that its distinctive green alien head has attracted something of a cult following among consumers and on social media.
Made from US corn vodka, filtered five times, the liquid is then filtered through a 4-billion-year-old meteorite.
James Denoon, Outerspace Vodka's co-founder, says: “The UK is a market we have been looking forward to entering since our launch in late 2015. We’ve had a lot of interest and demand from consumers and retailers there asking when we will be available. Touching down this month will be great fun and we have some exciting plans for the brand and our development in the UK”
Outerspace Vodka will be imported exclusively in the UK and Europe by Gravity Drinks Limited.
Mathew Maslin, director of Gravity Drinks, says: “We will be partnering with 31Dover.com as our exclusive online retailer. They’ve shown tremendous enthusiasm for the brand and concept. As the UK’s leading online drinks retailer, its platform and next day delivery will appeal to our customers”.
Outerspace Vodka is set to launch on April 12 marking the anniversary of the first human space flight when Yuri Gagarin blasted out of earth’s atmosphere. Available immediately in 700ml and 50ml miniatures later this year.
5 April 2017 - Sam Coyne The Drinks Report, news editor