Fliss Gransden has been named as Our/Vodka's European brand ambassador, as part of plans to build on its expansion in European markets.
Pernod Ricard-owned Our/Vodka currently has distilleries in Berlin, Detroit, Amsterdam, London and Los Angeles, with Miami and New York expected to launch later in 2017.
Gransden is the former UK brand ambassador for Belsazar Vermouth, and will spread the word about the ‘glocal’ – global and local – concept by supporting distributors and bars.
Gransden says: “Working with Our/Vodka is a thrilling new challenge. For me, Our/Vodka is an incredibly innovative concept, the brand is doing something unique within the industry and pushing the boundaries of what consumers and bartenders expect from a vodka.
“I’m excited about promoting the liquid inside the little bottle – the process that goes into it, the locality of its manufacture, and the quality of the outcome.”
In the last six months the brand has spread beyond its distillery markets, and is now available to buy in cities such as Paris, Copenhagen and Bucharest.
Pepijn Janssens, international commercial director, Our/Vodka, says: “With Our/Vodka finding distribution partners in almost every European market, the time is right for our team to bring on additional support and expertise."
“Fliss Gransden not only has a great track record in building innovative brands in the UK, but also brings with her great passion and determination to elevate and redefine the vodka category. It’s a true privilege to welcome her to the ‘glocal’ family.”
18 April 2017 - Sam Coyne The Drinks Report, news editor