Pernod Ricard has announced the release of a number of global travel retail exclusives from its brands Chivas Regal and The Glenlivet.
Following the release of Chivas Regal 18 Ultimate Cask Collection First Fill American Oak Finish in October 2015, Chivas Regal is introducing the collection’s second limited edition expression, exclusive to travel retail. The Chivas Regal 18 Ultimate Cask Collection First Fill French Oak Finish is an intense re-interpretation of the Chivas Regal 18 Year Old, and a new blend in the Chivas Regal range.
To create the limited edition – the second in a series of three – the blending team selected first fill French oak casks in which to finish Chivas Regal 18 Year Old. Hand-crafted by master coopers in the Limousin region of France, the casks are only used solely to mature spirits.
Chivas Regal 18 Ultimate Cask Collection First Fill French Oak Finish pays tribute to French luxury with a new box designed in textured paper of a deep navy blue colour and featuring a matte silver bow-tie shaped label distinct to Chivas Regal.
To mark the launch, Pernod Ricard Travel Retail EMEA is creating in-airport experiences throughout May 2017, including merchandising in Dubai International Airport Concourse B and offering travellers the opportunity to take part in tastings of the blend at a specially created bar in London Heathrow Airport Terminal 4.
The Glenlivet has released three Single Cask limited editions which will be exclusive to travel retail: The Glenlivet Fore Burn Single Cask, The Glenlivet Watercairn Single Cask and The Glenlivet Tarland Single Cask.
The Glenlivet Fore Burn Single Cask is a 19 year old whisky. The Glenlivet Watercairn Single Cask is aged for 18 years in American bourbon casks, while The Glenlivet Tarland Single Cask is bottled at cask strength.
To mark the launch, Pernod Ricard Travel Retail Asia Pacific is activating in airports in single malt hubs across Asia. Until the end of April 2017, travellers to Taoyuan International Airport have the opportunity to be in a distillery themed pop-up space and learn about The Glenlivet Fore Burn Single Cask through comparative tastings with travel exclusive range The Glenlivet Master Distiller’s Reserve. Upon purchase of The Glenlivet Fore Burn Single Cask, customers will receive a personalised luxe leather neck tag featuring their initials.
At Hong Kong International Airport, travellers can participate in tastings to discover The Glenlivet Watercairn Single Cask throughout April 2017. This is coupled with further activity at Singapore Changi Airport; visitors will be treated to sensorial tastings of The Glenlivet Tarland Single Cask from May to June 2017 and have the opportunity to visit The Glenlivet bar in Terminal 2 to experience the full flavour profiles of single malt whiskies.
21 April 2017 - Sam Coyne The Drinks Report, news editor
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