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Luxury packaging discussion at Luxepack Monaco

The Drinks Report is hosting a roundtable discussion at Luxepack Monaco at 13.30-14.30 in the conference room on the third day of the exhibition, Wednesday, October 4, 2017.

Creative packaging for a drinking experience beyond the ordinary

How Champagne houses and top-end whisky and spirits brands use imaginative label designs and presentation cases to appeal to consumers looking for a brand story and a drinking experience beyond the ordinary. We look at, and discuss, how this can be achieved with case studies from:

  • Ann Chen ­– design leader Global Reserve and Scotch, Diageo
  • Jon Davies, co-founder and creative director, Butterflycannon
  • Aga Kolankiewicz CPO / quality manager, Virojanglor
  • Ron Cregan, business director, Sedley Place
  • Frederic Gardelle, global marketing manager, Chivas Brothers 
  • Marie Laure Trichard, marketing and communication director, Champagne Jacquart
  • Barbara Asei-Dantoni, artistic director, Designer Industriel

Moderator – Felicity Murray, editor in chief, The Drinks Report

26 July 2017 - Felicity Murray The Drinks Report, editor in chief