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Special Report: Packaging Innovations preview

Packaging Innovations and Luxury Packaging London returns to Olympia, London, on 13 & 14 September 2017. As the leading event of its kind, the exclusive two-day show will bring together senior decision makers and buyers looking to revitalise their packaging, increase brand awareness, and boost sales. 
New for 2017, the show has a brand-new seminar format for its Keynote Theatre. This will allow more focus on key packaging markets, such as food and drink. The Drinks Forum, hosted by The Drinks Report will show attendees how to create innovative and attractive packaging that will succeed in a crowded market. Sessions will be presented by thought-leaders from the industry, such as Quintessential Brands and Greenall's Gin, Gonzalez Byass UK and Newmarket Gin. These educational, expert sessions will run alongside two other theatres, which will host a full programme of free-to-attend seminars, spanning the entire packaging spectrum
Also launching at this year’s show is a free-to-attend Packaging Design Summit. This is being run in association with the Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design in all its forms. It will consider the current trends, themes and issues facing the packaging designers of today, with key topics including ‘designing for the work-hard, play-hard generation X’, ‘creating beautifully persuasive brands that grow’ and ‘packaging design for brand and product enhancement’.
Visitors will also be presented with a series of interactive features allowing them to get expert advice on some of the biggest challenges they are facing. This will include favourites such as the Innovation Showcase, where exhibitors will go head to head presenting their latest innovations to a panel of judges, before attendees vote for their favourites. The Innovation Wall will return to air the industry’s ideas and frustrations on the key subject of ‘innovation’. Finally, the Packaging Consultancy Clinic returns to give visitors the opportunity to gain one-to-one expert advice on any aspect of their packaging. 
In addition to this, over 180 top suppliers are already signed up for this year’s show. Some of the names on board include Virojanglor Sarl, Lucas Luxury Packaging, James Cropper, Schur Star, Croxsons, plus many. They will be unveiling their latest innovations in branded and inspirational packaging.
For further information, visit the Packaging Innovations or Luxury Packaging London websites or via the show team on +44 (0)20 3196 4300 or

1 August 2017 - Felicity Murray The Drinks Report, editor in chief