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The Macallan Quest Collection launches in GTR

Edrington has launched of a new range of whiskies exclusive to global travel retail, The Macallan Quest Collection.

The Macallan claims that its Quest Collection tells the story of the pursuit of the most extraordinary sherry seasoned oak casks through a series of four newly created single malt whiskies.

The first expression, The Macallan Quest (40% ABV) celebrates the journey taken to source European and American oak. Quest takes in four different casks types – European and American oak sherry seasoned, American ex Bourbon and hogshead casks.

The Macallan Lumina (41.3% ABV), is a single malt celebrating the direction of the journey where old and new worlds unite over 15,000 miles to find three exact casks types – European and American oak sherry seasoned and hogshead casks.

The Macallan Terra (43.8%) is the third in the series. Aged exclusively in first fill oak sherry seasoned casks, The Macallan Terra celebrates spirit maturation in two families of wood suppliers from Jerez de la Frontera  – Tevasa and Vasyma.

The final release in the range is The Macallan Enigma (44.9%). The inspiration for The Macallan Enigma is quite Spain.

Nick Savage, master distiller, The Macallan, says: “The Macallan Quest is a true homage to the extraordinary lengths taken by The Macallan and gives us the opportunity to reinforce the values rooted in the pure mastery of whisky-making. By creating this new range exclusively for Global Travel Retail, we can tell a compelling story as well as present stunning, newly designed products across varying price points to appeal to a wide range of travelling consumers.”

Igor Boyadjian, managing director, Edrington Global Travel Retail, says: “With the launch of Quest we are giving travellers and The Macallan connoisseurs an entirely new range to explore, delivering differentiation and excitement and continuing our commitment to crafting the ultimate luxury spirit. In a channel where consumer engagement is crucially important, The Macallan Quest collection has storytelling at its core – from the unique liquid to the bold and highly differentiated visual identity. We are looking forward to working closely with our retail partners to bring this new range to life instore.”

The Macallan Quest Collection is presented in entirely new packaging, both bottle and carton.

The Macallan Quest Series will replace The Macallan 1824 Collection of Select Oak, Whisky Maker’s Edition and Estate Reserve from January 2018.

RRP:

The Macallan Quest – RRSP - 70 cl: US$64; 1 L: US$80

The Macallan Lumina – RRSP – US$100

The Macallan Terra – RRSP – US$165

The Macallan Enigma – RRSP – US$ 250

16 October 2017 - Sam Coyne The Drinks Report, news editor