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Beam Suntory releases peated gift-box

Beam Suntory has announced a new look Peated Malts of Distinction gift pack, featuring whiskies from The Ardmore, Connemara, Bowmore and Laphroaig.

The range showcases light to heavily peated expressions from within the Beam Suntory profile.

The range includes:

The Ardmore Legacy – a lightly peated expression

Connemara

Bowmore No. 1

Laphroaig

The exclusive gift box will see the four whiskies presented in a premium wrapped closing box featuring photography of each distillery alongside 4x5cl miniatures. That pack has an RRP of £20.

Judith Giegerich, international marketing manager malts, Beam Suntory says: “Although the peated malts category is a fast growing segment with demand increasingly outpacing that for non peated malts, many consumers are unaware that peat smoke gives a richer flavour. With our varied portfolio of light to heavily peated malts we want to showcase the incredible flavours available for consumers to enjoy and understand. This gift pack allows us educate consumers by showcasing the different smoky levels in a unique, premium and compact box perfect for gifting.”

 

11 November 2017 - Sam Coyne The Drinks Report, news editor