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ACDC Thunderstruck Tequila given GTR launch

ACDC Thunderstruck Tequila has been given a GTR launch exclusively with Gebr. Heinemann, by Stoli Group.

The tequila has is now available in all Heinemann Travel Free border shops across Europe (Czech Republic, Croatia, Slovenia) and has also received its first airport listings at airports including Frankfurt, Munich, Hamburg, Copenhagen, Berlin, Baku and Bucharest. 

The tequila is produced under licence from the Australian rock band ACDC and includes the band’s branding on the ACDC Thunderstruck Tequila bottles.

ACDC Thunderstruck Tequila, which is produced in the Mexican city of Tequila, comes in two 40% ABV, 70cl variants — Blanco and Reposado. It retails in airports at €29.90 and €31.90 respectively.

The ACDC Thunderstruck Tequila has been developed by Fabricada de Tequila Finos, which is owned by Latvia-based SPI Group company, Amber Beverage Group. Stoli Group is coordinating the roll-out of the brand into travel retail.

The idea for the product came from Fabricada de Tequila Finos’ founder, a huge ACDC fan who contacted the band, sending them samples of his tequila. The band loved the tequila and signed a license agreement to lend its famous name to the new brand. The deal included cases of the tequila being sent to the band for personal use.

The name Thunderstruck was chosen as it is the favourite track of ACDC lead singer Brian Johnson. The song was the lead single from ACDC’s 1990 album The Razor’s Edge.

14 November 2018 - Sam Coyne the drinks report, editor