Well known wine critic, Jilly Goolden unveiled the world’s largest natural cork sculpture at Speaker’s Corner in London’s Hyde Park on September 2, to tell the story of cork from bark to bottle. • Read the report
London Fancy Box (LFB) of Dover, Kent, has become the UK`s first rigid packaging manufacturer to be awarded Forest Stewardship Council Certification (FSC) and Programme for the Endorsement of Forest Certification (PEFC). • Read the report
Sensory straw for wine appreciation
Single serve Tetra cartons for wine could be a hit once people have experienced this innovative purpose designed perforated straw. • Read the report
Lighter wine bottlesfor US
market
As part of its Lean+Green initiative, glass manufacturer O-I is launching its lightest-ever wine bottle – up to 27 per cent lighter than similar bottles – for its customers in North America. Manufactured at the company’s California plant, the bottles weigh just 11.6 ounces. The company is also introducing a 13-ounce claret bottle, for customers on the East Coast. The new 750 ml claret and burgundy bottles are both available in a variety of colours.
Single serve non-glass
The Inspiration packaging system from Asia Pack, Switzerland, is yet another new proposal for the growing single serve wine and spirits market. Launched at LIWF, it consists of a highly decorated aluminum or all plastic laminated film plus rigid molded neck and base, upscale metal or plastic cap, and tamper evident shrink sleeve.
The FDA approved 78 gram, 375 ml alternative wine package is shatterproof and ideal venues and events where glass is not allowed. It uses both state-of-the-art passive and active barrier systems. For more information visit inspirationpackage.com
LIWF with a focus on packaging
The Drinks Report highlights some of the wine packaging initiatives at the London International Wine Fair this year. • Read the report
Optimising the impact of labels
“When professionals talk about their expertise, it’s always good to learn,” said Brigitte and Jean Jacques Evrard, founders of the global Pentawards packaging design competition. They were commenting on the wine labelling seminar organised by self-adhesive labelstock producers Avery Dennison in London recently. The event drew together around 40 delegates from UK wine producers and bottlers and graphic design consultancies with a particular interest in wines and spirits labelling. • Read the report
Plus new website explains advantages of PS labelling
Fasson, the roll materials division of Avery Dennison Corporation has launched a new microsite focused on pressure-sensitive labeling to demonstrate the visual impact and operational efficiencies of pressure-sensitive labels.
The site offers a comparison between PS labels and alternative labelling technologies, such as shrink sleeve and glue-applied, along with technical information and case studies.
Breakthrough in cork technology
UK-based Bacchus Wine Closures in partnership with Álvaro Coelho & Irmãos (ACI), the second largest cork producer in the world, has developed Nanocork – a natural cork, topped and tailed with a specially developed barrier coating.
The Bacchus Barrier coating offers a number of benefits, which the company believes will encourage synthetic cork users to return to natural cork as the preferred closure for wine. • Read the report
PET gift packs
Luxury packaging manufacturer Boxes Prestige transfered its design and production skills from cartonboard to plastic when it produced six PET gift packs for mini bottles of Jacobs Creek and Blossom Hill with a wine glass. • Read the report
logo to boost environmental profile
Bag-in-box specialist Rapak has created a logo that can be printed on the packs to convey to consumers the packaging format's 'green' credentials. The findings of an independent Life Cycle Assessment by PIRA International
confirms that bag-in-box is at least competitive with and in many cases superior to alternative packaging formats.
Unusual packs from around the world
In an exclusive collaboration with Mintel, The Drinks Report highlights the most interesting new product packaging developments in the alcoholic beverages sector. These are featured as they are discovered in retail outlets across the world and recorded by Mintel's Global New Product Development – Packaging database researchers. • Read the report
Wine label design trends Brigitte Evrard co-founder of Pentawards, the international packaging design competition, observed from the 2009 entries a number of important labelling trends – particularly in the wine category where five remarkably distict trends appeared. • Read the report
Wine Loves Glass website launched
Glass packaging manufacturer Owens-Illinois has launched a consumer-facing website and blog called WineLovesGlass.com to promote the benefits of glass packaging for wine and open debate about alternative wine packaging.
Sainsbury’s commits to FSC certified cork
UK supermarket Sainsbury’s is to become the first retailer to make sure all its cork closures are certified by the Forestry Stewardship Council.
One of the first wines to be bottled with the new cork will be Sainsbury’s award-winning Blanc du Noirs Champagne, which was selling at a rate of almost 10,000 bottles per week in the run up to Christmas.
The Co-operative Group has also committed to Amorim’s closures and intends to move about a third of its own-brand wines to FSC corks in 2010. • Read the report
Pouch-up from Kappa
The 1.5cl Pouch-up is a new design for the youth market from Smurfit Kappa. The flexible packaging, made from a strong metallised oxygen barrier film and printed in high-resolution, is fridge-friendly, convenient and easy-to-hold by its three-hole handle. A single gusset base provides a steady stand and the tamper evident Vitop allows glass-by-glass pouring while protecting from oxygen ingress.
Being lightweight and delivered flat, a full truck load of 115,500, 35gm, empty packs can be an environmentally sound logistics proposition. Once filled, they are packed six to a box.
Oscar winner The wine pouch created by Le Cep, the packaging subsidiary of French wine group Jeanjean and launched at Vinexpo 09, has received a Packaging Oscar (Les Oscars de l’Emballage), an annual event that rewards research and innovation in all forms of packaging. • Download info pdf • Trade enquiries
Automation for Swedish BiB wine packer
Nordic-Sea, based in the south of Sweden, imports different qualities of wines from different parts of the world, but especially Italy. The company, which already supplies wine in Smurfit Kappa Bag-in-Box packaging and its higher qualities of wine in Bag-in-Tube, has decided to invest in a fully automatic filling line. • Read the report
Award-winning snowflakes Crown Speciality Packaging has taken the Gold Award in the Promotional and Giftware category of the 2009 Best in Metal Awards, organised by the Metal Packaging Manufacturers Association, for its Brown Forman’s Finlandia Vodka gift pack. The pack was commended for its unusual and eye-catching ‘waistline’ shape and embossed snowflakes graphics.
Why launch a wine in a can? The Drinks Report editor Felicity Murray asks Caroline Ruijg of Vinovation International, pictured here with her business partner Christiaan Huisman, about the inspiration behind the Pelican brand and their belief in the potential for wine in cans • Read the report
Read also the Euromonitor wine in cans trends report and Rexam's consumer research plus a video of reactions from young people.
Contemporary twist This gift pack for Jack Daniel's won UK packaging design agency Mayday a Gold Pentaward. The design of the carton is a bold move for Jack Daniel’s, which pulls off the tricky task of appealing to both traditionalists and more contemporary design conscious consumers.
Wine in can launch for Russian market
Marine Express, a wine distributor in Russia, has chosen 250ml slim cans for the launch of its Elsa wine-in-can brand.
Elsa, a semi-sweet Liebfrauenmilch produced in the Rheinhessen region by Burgherrn Weinhandels, was previously packaged in 750ml glass bottles. • Read the report
Natural cork a winner in US
According to a recent survey in the US, a consumer preference for natural cork closures has contributed to the outstanding success of a New Zealand wine, a conclusion that has been underlined by two new studies. • Read the report
Cans that communicate
In the Russian beer market, Klinskoye is using Rexam’s Thermochromic ink technology on its Klinskoye Light brand to indicate to consumers when the beer is chilled and, in Klinskoye’s words, “expose its best features”. • Read the report
Thermochromic inks from Crown Beverage Packaging are being used on Molson Canada's cans of Coors Light – the white snow-capped mountains turn a deep shade of blue when the beer is "as cold as the Rockies".
Grolsch is also using a new temperature sensitive ink as part of its Cool campaign. The ink, devloped in parnership with Rexam, begins to change colour at 11°C, and turns blue when the beer has reached the ideal drinking temperature (between 6° - 8° C). The new ‘Cool meter’ will be available on all Grolsch 330ml cans in the Netherlands from this summer on.
Packaging
Hi-Cone endorses the ‘less is better’ message
Multipack specialist Hi-Cone is sponsoring two international exhibitions at the Vitra Design Museum in Germany, which will go on tour around the world.
Both exhibitions reflect Hi-Cone’s philosophy that less is better, and at the same time demonstrate the skill and expertise required to develop these ‘simple’ solutions. • Read the report
Hi-Cone Side Applied multipack carriers
Consumer campaign to put a cork in the myths
A campaign to make consumers aware of the need to save Portugal’s cork oak forests has been launched in the UK by APCOR, the Portuguese Cork Association. The ‘I Love Natural Cork’ campaign asks consumers to ‘Sign the Pledge’ and choose natural cork over artificial closures.
The latest analysis of the wine labelling market by AWA Alexander Watson Associates outlines the overall structure of the global wine market and its defined geographical regions. The report drills down into wine labelling in those regions; growth drivers; and threats and opportunities. It details the available wine label materials and formats, and goes on to examine decoration technologies in partnership with today’s packaging styles, from glass and plastic bottles to aseptic cartons, metal cans, and pouches. Wine label converting is also covered, and the report concludes with a directory of suppliers of label materials and labels.
• For more information on the AWAreness Report ‘Global Wine and Wine Label Market & Technology Review 2010' click here.
New management at Rigid Containers
Rigid Containers, the UK based corrugated packaging division of privately owned Belgian group VPK, has appointed Julian Freeman as sales director, following Chris Trevithick’s “earlier than anticipated” retirement.
Organic vodka to be sold in decorative PET bottles
Specialist plastics packaging technology business Petainer is to produce recyclable, lightweight, clear PET vodka bottles decorated with eye-catching sleeves for Galatea, one of the largest suppliers to Systembolaget, the Swedish state monopoly alcohol retailer.
Petainer’s plant at Lidköping in Sweden is to manufacture the 70cl bottles and fit the sleeves for organically produced Sailor brand vodka, which will be supplied to all 410 Systembolaget shops.
"PET offers benefits over glass in terms of weight and materials use and can have a significantly lower ‘carbon footprint’ than equivalent glass packaging, generating up to 77 per cent less greenhouse gases and using up to 58 per cent less energy," says Peter Edin, product manager at Galatea.
World first beer can cup kicks off at World Cup
SABMiller has introduced new beer packaging for the FIFA World Cup. Developed exclusively for SABMiller by metal packaging manufacturer Crown Holdings, the new full aperture end, the first in the world, allows the entire can lid to be removed, turning the can into a drinking cup so removing the need for glassware and draught installations.
The can was devised to reduce queues at bars around the event, with a quicker serving time, without compromising on the drinking experience.
Bottle packaging waste could be reduced
This photograph (below) during this year’s London International Wine Fair at Excel. Airpack Systems says such waste is environmentlly unfriendly and unnecessary.
Portuguese winemaker Caves Santa Marta has installed a Smurfit Kappa bag-in-box 900 filling line to meet growth in its export business.
The twin-head BIB900 went into operation at the end of July and replaces one of the winemaker’s three bag-in-box packaging lines.
The new line consists of an octagonal box erector that feeds the boxes into the filling station, a pressurised tank and weight controls. Bags between 3 and 20 litres can be filled and the line is housed in a stainless steel.
"The new 'short-flow valve' that separates the vacuum circuit and the nitrogen circuit for the perfect tightness to use the Vitop closure, increases the shelf-life of the wines," says the kit manufacturer.
Guala Closures Group targets Eastern Europe
Guala Closures Group, the global producer of non-refillable closures for the international spirits market, has acquired Bulgarian company Danik, which produces non-refillable inserts, closures and injection moulds. It has a turnover of €16m and 200 employees.
Guala Closures Group CEO, Marco Giovannini says: “Following our acquisition of Technologia in Ukraine last year, the strategic acquisition of Danik will allow us to further strengthen our ability to supply in the most efficient way our Eastern European customers in countries such as Russia and Armenia, as well as the growing spirits market in Mongolia.”
New process creates tactile surface to sleeving decoration
Sleever International has developed a printing process that creates a tactile finish to provide an added marketing tool for consumer communication.
Skinleever is a tactile varnish that creates a 3D-effect though a printing process developed by Sleever International called Helioflex. The varnish enhances and boosts the printing volume. It is compatible with all types of films and can be applied to designs requiring up to 14 colours.
The first application for this new process is on Cricket lighters (pictured), which have been metamorphosed into a fashion statement.
Sample wine label from the new eco-friendly labelstock
Wine labelstock launched for eco-conscious vintners
US paper mill Monadnock, a specialist in sustainably designed and customised paper and board packaging solutions, has introduced a line of wine label papers for the eco-conscious.
The Monadnock Envi PC 100 labelstock is made from 100 per cent post-consumer recycled fibre, is Forest Stewardship Council certified and manufactured carbon neutral using only Green-e certified renewable energy.
Its wet-strength chemistry allows it to withstand the rigors of the supply chain, from bottling plant to ice bucket. Available in sheets or rolls, the bright white labelstock prints crisply and accepts deep, multi-level die embossing and foil stamping.
Resealable bevcan end wins award
A resealable beverage can end from Ball Corporation has received the AmeriStar Award for packaging innovation and for adding resealability to the list of beverage can benefits.
This revolutionary aluminum can end with an integrated flat, plastic opening mechanism was launched in France in 2008. It is also now on store shelves in the Netherlands, the UK, Germany and the US. The can is opened by simply turning the mechanism and is easily sealed again by turning it back.
The end is very easy to open, reseal, and is completely pressure stable (up to 6.4 bars). The tamper-proof seal is retained and the new can end provides an absolute barrier against light and gas.
The can is the result of a cooperation between Ball Packaging Europe, Coca-Cola and the Dutch company Bound2B. Antonio Perra, managing director and partner in Bound2B, invented the resealable can end and developed it to market maturity with Ball Packaging Europe.
Unlike previous solutions for resealing beverage cans, the BRE allows the can to retain its flat end, aiding stackability, efficient space utilisation and other logistical benefits for transport, storage and retail.
GlassRite Wine project results unveiled at LIWF
The results of the GlassRite project to help the UK wine sector reduce glass waste and carbon emissions were unveiled at the London wine fair (May 18). A particular highlight for the project has been the development of an 300g screw cap bottle - the first in the world. This bottle, developed with Quinn Glass, is 40g lighter than the previous lightest bottle manufactured in the UK and is now being used by major UK supermarkets.
• Read the report
The new h-pouch from S-Pouch
Double gusset pouch offers greater stability
At the Global Pouch Forum in Florida, wines, cocktails and even spirits were the new markets being targeted by the pouch producers and equipment suppliers.
In the booth of the machinery and pouch solutions provider PPi Technologies, S-Pouch Pak presented a range of stand-up pouches with a difference. In contrast to traditional stand-up pouches, these have two gussets (top and botton), which makes it more stable even when half full. It can be filled to 90-97% offering a reduction in pouch size of up to 20%, and thus 15-20% in material savings.
Available in sizes 200ml to 5-litre, and in any film, the pouch can have the spout or tap positioned in the front panel or in the upper gusset. It can also be supplied with a handle for easy carrying or hanging on a hook (the h-pouch, 2-5-litre sizes). The j-pouch is jar-shaped with a spout in the upper left side, and a carrier-handle on the other side.
US fine wine protected from counterfeiters
Brand protection technology provider Payne Security is supplying one of the top 10 producing US wineries in California with a new anti-counterfeiting solution. The winery has selected a proprietary taggant authentication solution to protect its finest high-value wine range, retailing at over US$150 a bottle. The covert security system provides reliable product verification and enables the detection of counterfeit products. • Read the report
Security system offers consumer interaction
Chesapeake's security system Pro-tex can now verify the authenticity of a product, track its global distribution and deliver product and promotional information directly to the consumer. The consumer can send a text message with a unique ID code to receive tailored product or promotional information. The brand owner can use the systerm to track products and gather valuable market data. • Read the report
UCP partner Pernod Ricard to develop 'Orchid' –
a new tamper evident closure for spirits
United Closures & Plastics (UCP) Bridge of Allan, a specialist in packaging solutions for the global wines and spirits industry, has developed a combined aluminium and plastic tamper evident snap-on security closure in partnership with Pernod Ricard Chivas Brothers to cap Beefeater London Dry gin.
So-called due to the sheer variety of possible options, Orchid is a modular security closure concept offering general trade customers the opportunity to adapt the design to include new features for different brands and markets. The closure combines the closure manufacturer’s top security non-refillable valve for high-risk markets, which has an irreversible opening mechanism that leaves permanent evidence of initial opening. • Read the report
Standing out: differentiation through creative disruption!
At the World Whiskies Conference, Richard Williams of Williams Murray Hamm talked about creating a brave and exciting new brand image that will successfully stand out in a marketplace dominated by copycats.
Cradle-to-cradle study compares glass with aluminum and plastic
Owens-Illinois (O-I), the world’s largest manufacturer of glass packaging, has released the results of a global study of the complete life cycle of glass containers. The study is claimed to be the first in the packaging sector to follow the complete life of a package – from the extraction of raw materials to the reuse or recycling of the container. The model used for the study also allowed an assessment of cradle-to-cradle life cycle data on aluminum and plastic (PET) containers, enabling a comparison between the packaging materials. • Read the report
The life-cycle study will serve as a baseline for tracking O-I's’ progress in fulfilling its plans to slash its energy consumption by 50% and carbon emissions by 65% by2017, as well as nearly double its use of recycled glass so that a global average of 60 percent of each O-I container is recycled material. • Read the report
New press offers differentiation
UK company Multi Labels has ordered a fourth printing press, the Gallus EM280 combination press, to continue to meet demand from brand owners for labels with a point of difference.
The new press allows up to 10 colours with hot foil in any station and up to three screens in any station, other features include: cold foil, reverse printing and embossing. The company also has its own Gallus screen making equipment.
“This press will be much more competitive on shorter running combination work than our other specialist presses. The hot foil on the Gallus is proven for very high quality premium labels, and we aim to extend our presence in the speciality sectors of the beverage, personal care and food markets.” Nick Monk, MD.
The company picked up four awards at the EFTA Print Awards this year, including a Gold for Best Line and Screen on Paper.
Guala launches ROPP screwcap design featuring a tamper-evident band
Guala Closures has brought to market what is believed to be the first roll-on pilfer-proof (ROPP) screwcap sporting a tamper-evident band. • Read the report
New paperboard offers 3D branding opportunities
Carton supplier Chesapeake is offering its customers an exclusive paperboard called ‘Impressions’ that gives a 3D quality to any pack. A low energy process is used to form the paperboard material into a complete range of distinctive shapes.
Carol Hammond, head of R&D at Chesapeake, says: "At last there is a paper-based material that gives an answer to forming 3D shaped packaging for cartonboard. We believe Impressions offers brand owners and manufacturers a wide range of marketing opportunities to differentiate their brands. It provides a tactile quality that is so positive you feel compelled to touch the pack. Impressions is ideal for a wide range of markets but is especially relevant to branded packaging applications in the confectionery, drinks and healthcare sectors."
This new tactile board can help to promote and complement a brand – from tactile bubbles on a tube to replicating the distinctive shape of a bottle. It also has the flexibility to be formed into a pod to hold a liquid, offering a more environmentally responsible alternative to plastic.
New ultra-light Mosel wine bottle from O-I
In response to the growing market demand for premium packaging with improved environmental impact, O-I has launched a lightweight Lean+Green version of the “Schlegel” bottle, the preferred packaging for Mosel wines and wines from the German region of Rheinhessen. While reducing weight and thus the consumption of energy and raw materials, the SchlegelL+G retains its distinctive shape and premium image. • Read the report
Lighter Champagne
bottle made official standard
As part of a larger carbon reduction campaign to cut Champagne’s emissions by 25% by 2020, the Comité Interprofessionnel du Vin de Champagne (CIVC) has officially launched a new standard bottle for Champagne that is 65 grams lighter than the present 900g bottle. The new bottle will reduce annual CO2 output by 8,000 tonnes.
After significant testing and market use to ensure the highest quality and safety standards, the CIVC has formally approved the use of the 835g bottle for the entire region. Champagne researchers worked with French glassmakers to explore alternative designs, creating a new version that reduces weight while maintaining the same performance, safety and character of the bottle historically used in the region. The bottle is designed to withstand the forces of 6G found in most bottles of Champagne, as well as every stage of production and shipping. Retaining the shape of the bottle means no changes in cellar equipment and therefore faster, less costly implementation. To go any lighter on the bottle and retain pressure resistance and safety standards would probably require a change of shape which would have an effect on cellar equipment.
In terms of closures, the CIVC reports that cork still sets the standard although other systems are under consideration.
Tesco trials own-brand spirits in plastic
The UK supermarket Tesco is to trial plastic bottles for own-brand spirits.
By moving its own-brand brandy into plastic it claims to have achieved an 86% reduction (200,000kg) in packaging weight. In addition, the company says it has saved on outer packaging “because plastic is more durable than glass and needs less protection”.
Tesco has also launched the lightest ever wine bottle following the successful completion of a collaborative project with WRAP and suppliers. The new 300g bottles are 30% lighter than Tesco’s previous lightest own-label bottles and save 560 tonnes of glass annually. To further help reduce the carbon footprint of wine, New World wine is shipped in bulk and bottled in the UK.
Lucy Neville-Rolfe, executive director at Tesco says: "Tesco is always breaking new ground with innovative approaches to packaging. However more significantly we're working with our suppliers so that we reach our target of a 30 per cent reduction in the carbon impact of the products in our supply chain by 2020."
More than just transport packaging
A&R Carton has developed a new range of wine packs made of kraftboard, which offers excellent stiffness, wet strength and printability - including the use of decorative techniques, such as embossing, windows and spot-varnishing, thus improving the presentation at point-of-sale.
Perforations guarantee easy opening of the pack without destroying it and handles allow convenient carrying for the consumer. Integrated partitions protect the bottles against breakage and the labels against damage. Plus, compared to traditional corrugated wine boxes, almost twice as many can be packed on a pallet, which not only saves transport costs storage space but scores points in terms of the environment and sustainability.
Starpack – now open for entry – has a new category dedicated to alcoholic beverage packs The Drinks Report is pleased to announce it has become a sponsor of the Starpack 2010 competition – the UK’s longest standing and most highly respected packaging awards scheme, organised by The Packaging Society, a division of the Institute of Materials, Minerals and Mining (IOM3). This year, as Starpack celebrates over 50 years of recognising packaging excellence, there is a new category specifically for Alcoholic Beverages, thanks to The Drinks Report.
Other categories of potential interest to the drinks community include: Luxury, Promotional and Gift – luxury or seasonal packaging beyond the normal retail packaging; Retail Ready – point of sale, shelf ready and chilled distribution packs; Environment – sustainable packaging solutions; and Decoration – the graphics, printing techniques, embossing and surface treatments etc., on cartons, labels, sleeves, cans, bottles, pouches.
The competition is open to everyone world-wide, whether a manufacturer, converter, supplier, processor, packer filler, brand owner, end user, packaging designer or marketer, but the entered pack must have at least one of these connections with the UK market – designed, manufactured, sold or filled.
Gold, Silver and Bronze will be awarded in each category and the overall Starpack winner, to be announced at the awards ceremony dinner in central London, will be entered into the global packaging competition, Worldstar, at IOM3's expense (usual cost €650). All winners qualify to enter Worldstars. • Competition details
How to bring the sensory experiences of the on-trade into the off-trade We are experiencing an ever-shrinking on-trade with consumers drinking more at home to pay less and save more. Traditionally the on-trade has been all about building brand image, while the off-trade has been treated just as a distribution channel.
Are brand owners missing a big trick here?
Pete Hollingsworth, managing creative director at global design agency FutureBrand, thinks so. In this exclusive report, he explains how he believes brands can bring the sensory experiences from the on trade, and advertising, into the off trade.
Inspired by the technique used to make ice wine and by Québec's very particular climate, Neige (meaning snow in English) ice cider was born out of this Canadian province's terroir, which has the extreme cold winter temperatures needed to produce the concentration of sugars for its creation.
The cidery La Face Cachée de la Pomme approached Chez Valois to redesign the brand identity and packaging of the product line. The goal was to reafirm the leader and trendsetter position of this premium brand in the ice cider category as well as reinforce its recognition on the international market.
To achieve this, a clean and minimalist design was created based around a pattern of snowflakes that can be found throughout the product line. A lot of subtle elements were also included in the design of the packaging, such as a peel-off label on the back of the bottle that allows to include more information on the history of the cidery and on the fabrication process of ice cider. Custom packing tape was also created to help identify which of the three versions of the product can be found in the shipping boxes.
Lightweight bottle design available online
Companies across the wine supply chain now have free access to a design for a groundbreaking 300g wine bottle thanks to a new online resource from WRAP (Waste & Resources Action Programme). The screwcap bottle, which is 40g lighter than the previous lightest bottle available within the UK, is the result of a collaborative project to cut the environmental impact of wine packaging and maximise the associated commercial benefits.
• Read the report
Self-adhesive labels offer a broad canvas for designers in the wine industry
As increasing numbers of people around the world are discovering a taste for wine and exploring the immense choice of styles now available, never before has label design had such an important role to play. Felicity Murray investigates the visual and functional advantages of purpose-made self-adhesive labels
Today’s ‘new generation’ younger wine drinkers may be more open to creative and imaginative design, but they are equally discerning about the quality. Packaging communicates all there is to know about the product inside, so wineries need to consider their choice of bottle, label and closure with as much care and passion as they do the wine itself.
Adrien Cussonneau, a graduate of the Ecole de Design Nantes Atlantique, has designed a wine presentation pack in an unusual and modern style that he says will attract new younger consumers to sample the wines of the Loire.
His project was the winner of Freepack, a competition organised by the National Institute of Design Packaging (INDP) to encourage the development of new packs for wines and spirits. He received the first prize of 1,500 euros.
The flattened 35cl bottles are presented in “discovery” boxes to encourage consumers to taste a selection of wines from the region while, at the same time, give the region a clearer identity, just as the wines of Burgundy and Bordeaux are recognisable by the shape of their bottles.
The designer also explained that he felt some recent wine container concepts, such as cartons, cans and pouches, have been slow to emerge because they are too revolutionary for consumers.
“That is why the design has to be subtle,” he says, “so that innovation does not tarnish the image quality of the product. My intention was to design an innovative product that was not too out of step with tradition."
Two cuvées presented in PET glasses
Grand Cru Classé Côtes de Provence Château Roubine has gone on sale in the UK on-trade in foil-sealed 175ml PET single serve ready-to-drink glasses manufactured by 1/4 Vin. Both red and white wines of the Classique Chateau Roubine are currently available at the Sketch Pierre Gagnaire pop-up café at the Royal Academy of Arts, London, in ‘One Glass Wine’ containers.
UK agent Eminent Wines is also looking to place them in other outlets serving, for example, high end lunch boxes, airport and train lounges etc. • Read the report
Martens chooses oxygen scavenging plastic screw caps for beer in PET
The world market for beer filled in PET bottles and closed by plastic screw caps is steadily growing. Starting some years back in Germany several countries, mainly in Eastern Europe, have meanwhile introduced beer in PET bottles.
Beer as an oxygen sensitive product challenges the PET bottle and the closure with respect to oxygen transmission. Packing high quality beer in PET bottles requires barrier properties for the bottles and oxygen scavenging properties for the closure to absorb oxygen in the headspace on the one side and to avoid ingress of oxygen on the other side.
Especially for the beer market, closure manufacturer Bericap has developed a crown cork design, which looks very similar to the traditional beer crown cork, and therefore keeps the product integrity of beer, but is equipped with an oxygen scavenger that absorbs the oxygen in the headspace of the bottle to help secure the quality of the beer during its shelf life.
The DoubleSeal SuperShorty Crown O2 scavenger closure for neck PCO 1881 for beer in PET barrier bottles was first introduced in Germany then other European markets. It is now being used in China through a joint venture between Martens China, FEG and Suntory from Japan.
Beatson Clark to supply bottles for BrewDog ales
Niche Scottish brewer BrewDog has chosen UK glass manufacturer Beatson Clark to produce its 330ml amber bottles to help its beers stand out on shelf at retailers including Asda, Sainsbury and Tesco.
BrewDog managing director James Watt says: "We are always on the look out for packaging that reflects our products and we wanted the same kind of on-shelf impact for our new beers. The new bottle from Beatson Clark provides us with this instant 'stand-out' appeal to set our products apart from the rest."
Beatson Clark marketing manager Dawn Pugh said the bottle was testament to the firm's ability to produce bottles for smaller companies and niche brands. Our flexibility means we can cater for the changing requirements of customers like BrewDog, supplying them with the products they require in the quantities they need.”
First digitally printed capsules service in Spain
Closure manufacturer Metálicas Canals (MMCanals) has installed two HP Indigo press ws4500s for printing capsules and caps for the food and drink markets.
For some time, advocates of digital printing have predicted that digital presses would come to be used by packaging companies and other manufacturers whose primary activities were other than printing. In bringing digital printing into its manufacturing facility, MMCanals is the first to offer this type of service in Spain, and it is reaping the benefits.
Science proves how wine closures work
"Cork stoppers play an important role in the development of wine in bottle, through managed micro-oxygenation," according to the latest Bordeaux University research to be verified and published in the Journal of Food and Agriculture Chemistry.
• Read the report
Fighting the counterfeiters
In a special report, theDrinksReport looks at the issue of counterfeit packaging in the alcohol industry and how the fight is being taken to the criminals.James Graham talks to Richard Burhouse (left) at global security, brand protection, document authentication and personal ID company Payne Security.
Global glass manufacturer O-I has created four new concept bottles for the wine market – the carafe, the cylinder, the stackable and the squared – each offering a new and original shape that represents a break from tradition, opening up new perspectives for the wine market.
Each bottle plays with form and line to catch the eye and create a strong emotional bond between consumers and the product.
O-I feels that the time has come to review packaging concepts and adopt new criteria for designing wine bottles, with the aim of creating bottles that stimulate consumer desire to purchase, communicate the brand and product, and encourage long-term brand loyalty.
Tbmin Beverages, a Mexico City-based manufacturer of glass wine and beer bottles, is offering its eco-friendly products to US beverage companies. The bottles are manufactured with reduced emissions and minimal impact on the environment, the company says, and use completely recycled raw materials. They are 30 percent lighter than standard bottles and are supplied in 100% recycled 12-bottle cartons.
“Our bottles have proven to be a success in Mexico, so we’re happy to be offering them to US distributors and, ultimately, environmentally conscious consumers,” says Luis Felipe Trevino, CEO of Tbmin Beverages.
Up to one million bottles can be produced per week in the Mexico plant. There are four wine and multiple beer bottle designs. The producer, which has a presence in five countries expects to sell 3.5m bottles in the US by the end of 2009, while continuing to foster strategic alliances with US beverage distributors.
Tbmin resently sold its two tequila brands El Borrachito and Bling Bling to US-based beverage company Yummy Beverages to focus on marketing its proprietary glass bottles.
Designing for recyclability A guide has been produced by the Packaging Resources Action Group to inform designers and packaging specifiers about all the things they need to consider when developing packaging for ultimate recovery and re-use at the end of its life cycle. • Download the pdf
New research into wine packaging preferences
Despite the emergence of alternative packaging materials, recent research commissioned by glass manufacturer O-I reveals that wine-drinking consumers still overwhelmingly prefer wine packaged in glass bottles • Read the report
Further support for cork quality in US
The performance of natural cork as a wine closure continues to win support in the US with the Washington-based French Wine Society emphasising that cork-related taint was not an issue at its annual conference staged in October. • Read the report
Nomacork introduces NomaSense
Nomacorc, a leading producer of alternative (synthetic) wine closures, has announced a new integrated brand name under which it will market its oxygen management equipment and consulting services to the wine industry. NomaSense will be managed by Dr Olav Aagaard, Nomacorc's global director of oxygen management business, and will be based in Nomacorc's European headquarters in Thimister, Belgium. Technology support will be provided by the enology team based at Nomacorc's Center of Oxygen Management Research in Avignon, France. • Read the report • Back to the top
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Sidel turns traditional beer packaging design on its head
This 500ml PET beer bottle, designed and manufactured by Sidel, has a flame-like shape which breaks with all the traditional codes for beer bottles. Once filled and capped, the bottle is placed on a secondary cap, which acts as a stand. The unique shape and the ergonomics of the bottle are meant to intrigue and attract young consumers who like innovative products.
To drink what’s inside, the consumer has to turn the bottle upside down and rest it on its stand: the bottle is transformed into a glass.
Though culturally traditional, the beer market has, for marketing reasons, become increasingly familiar with PET, which thanks to its plastic deformation qualities and its mechanical performance, offers packaging differentiation opportunities.
Chivas Regal as designed by Christian Lacroix A limited edition Chivas Regal 12 magnum created French company Solev to precisely deliver a design created by fashion designer Christian Lacroix features decorative effects achieved using laser metallisation technology – the precision laser deposition of thin metal-film features onto a glass substrate. RRP £125. • Read the report
FreshCase: a stylish take on bulk wine packs
Constellation Europe, the leading wine producer, has launched a premium bag-in-box solution called FreshCase, which is set to change consumer perceptions and attract lovers of better quality wines to the larger format sector. Containing the equivalent of three bottles (2.25 litres), FreshCase incorporates a pull-out tap and convenient carry handle, which converts to a stand when on its side in the fridge to help the wine pour right to the last glass. It will keep wine fresh for up to six weeks after opening, weighs 70% less than three bottles yet takes up the shelf space of just one bottle and therefore makes a huge reduction in the energy used to transport wine. • Read the report
Available in four different market segmentations – Elegance, Prestige, Premium, Classic Value – the closures feature technical solutions that offer environmental advantages with advanced closure design.
Amorim introduces Topseries at Luxepack
Saint Gobain’s Selective Line, the bespoke glass packaging and decoration specialist, and Amorim, the world leader in spirits, wine and Champagne natural cork closures, have formed a strategic partnership and held a joint presence at the Luxepack exhibition in Monaco where Amorim officially launched its range of TopSeries Bar-Top closures.
TopSeries is the exclusive capsulated, natural cork stopper developed by Amorim’s specialist Luxury Unit that specializes in combining natural cork with cutting-edge design for the premium spirits sector.
Boxing with a difference
Cadolux of Norther Ireland demonstrated at Luxepack its range of folding gift boxes. Made from magnetic board which starts flat then simply folds and 'clicks' together into an easy-open, easy-close presentation box, which be reused again and again, it makes a fine alternative to the gift carrier bag.
Outstanding packaging design recognised
The Pentawards, the global packaging design competition, which this year attracted 750 entries from 39 countries, has announced the winning design houses for 2009.
In addition to a Diamond Pentaward and 5 Platinum Pentawards, the international jury also attributed 31 Gold Pentawards among the 44 categories in competition this year. Silver and Bronze Pentawards were also issued.
The Luxury category Platinum award was been won by Dragon Rouge (France) for L’Or de Martell – a limited edition bottle retailing at €3,000.
Among the Gold winners in the Luxury category were Capsule (US) for Double Cross vodka; Eho Package Design (Japan) for Pus One East’s King; and Partisan de Sens (France) for the Dom Ruinart inversion gift box. And among the Golds in the Beverages category, were: The Taboo Group in Australia for Nelson Beer bottles; Hatch Design (US) for Jaqk Cellars wine bottles; MayDay (UK) for a limited edition Jack Daniels presentation (see below); Stranger and Stranger (UK) for Solerno blood orange liqueur; and Wallace Church (US) for Moving Pictures vodka. The Platinum winner in the Beverages category was Turner Duckworth (UK and US) for Coca Cola Summer 2009
Linerless labeling is experiencing a revival of interest in the light of the packaging industry's focus on sustainability and reduced costs. In response, market research and consulting firm AWA Alexander Watson Associates has published a timely evaluation of the current market and technology characteristics of linerless labeling: The Linerless Label Market: a market overview of current and future opportunities. Visit www.awa-bv.com, for more information.
Eco-bottles gain wider UK acceptance
UK up-market grocery chain Waitrose has introduced a new wine brand, Virtue. Originating from the Central Valley in Chile, two Virtue wines are being shipped over to the UK in bulk and filled in lighter weight bottles. The 24,000 litre tanks hold the equivalent of 32,000 bottles of wine and saves the company 47 tonnes of carbon emissions per year.
FirstCape, the UK’s largest selling South African wine brand, has enhanced its environmental credentials by promoting the use of lighter bottles on their labels.
Manufactured by Consol Glass, the bottles use substantially less energy to produce, and lead to more efficient fuel usage for cargo ships coming from South Africa.
Sainsbury’s has identified 1,800 tonnes of potential glass savings from across its own brand wine range. By focusing on its top 20 lines, by sales volume, and working with suppliers to identify lightweight alternatives at source and in the UK, over 500 tonnes of savings have been made to date. The supermarket has also set brand guidance for the development of new products in this sector.
UK wine filler Indage is benchmarking its current bottle range against lightweight alternatives and the company aims to identify savings for bottles used at different price points.
For more information on the GlassRite project visit the Wrap website.
Normacorc wins Gold for innovation
Nomacorc, a leading producer of alternative wine closures, has won the Gold Medal for Innovation at SITEVI 2009 for its oxygen analyzer, the PreSens Fibox 3 LCD, which uses luminescence technology to measure oxygen in bottled wine. The awards have recognised innovatiion in products, services and techniques in the vine/wine and fruit/vegetable sectors.
The PreSens Fibox 3 LCD consists of an oxygen analyzer, which is equipped with an optical fibre that carries the light to a pad, which reacts to oxygen. The corresponding luminescence of the sensor is directly proportional to the concentration of oxygen in the area around the sensor. The small sensors are easy to use in any kind of bottling conditions, and they react incredibly accurately to variations in oxygen concentration. They can be used to measure dissolved oxygen as well as oxygen present in the bottle neck.
There is no longer a need to open a bottle to analyse it, and no chemical reaction is required to determine the concentration of oxygen, unlike the well-known electro- chemical method, which is used by other analysers. In addition, the PreSens Fibox is portable and can be easily and practically used on bottling lines and in wine cellars.
Winery communicates eco-credentials on capsule of lightweight bottle
Chilean wine producer Concha y Toro has moved its Sunrise brand into ‘Eco Glass’ lightweight bottles with the eco-message clearly communicated to the consumer on the capsule.
The producer has reduced the weight of its bottles across 20 brands, affecting around 68.4 million bottles.
Other eco- initiatives by the producer include geo-thermal and solar power technology, waste reduction and energy conservation, which will be rolled out throughout 2009/2010.
Giancarlo Bianchetti, head of Concha y Toro’s Sustainable Development Programme, comments: “We were adamant to keep the same level of quality and strength in our bottles so we engineered the shape of the bottle to use less glass – consequently less energy is used in the production process.”
Sunrise Sauvignon Blanc 2009 and Sunrise Merlot 2008 are both available in Waitrose, priced at £5.99.
Bottlecan boosts sales for Mexican beer brand
Tecate, one of Mexico’s most popular beers, and a leading Mexican export, has enhanced its image and, it reports, "dramatically increased demand" by offering its cerveza in cool, lightweight and unbreakable aluminum bottles produced by CCL. • Read the report
Rexam's bottlecan goes into full production
Rexam Beverage Can has announced that its aluminium bottle, called Fusion, is scheduled to go into full production in Q1 2010 at Rexam's plant in the Czech Republic, before expanding into other Rexam plants throughout the world. • Read the report
Gigantic whisky bottle makes Guinness Book of Records
The world’s largest whisky bottle has been unveiled and put on display in a restaurant in Tomintoul, the highest village in the Highlands of Scotland.
The restaurateur along with the local whisky shop owner collaborated with Tomintoul Distillery to produce the 164 kg, 105.3 litre bottle of Tomintoul Speyside Glenlivet 14 year old single malt Scotch whisky, which stands 1.44m tall. The bottle was manufactured in Germany and hand filled, labelled and corked at the distillery. Pictured is Robert Fleming, distillery director for Angus Dundee, pouring in the first of 150 70cl bottles of Tomintoul. Photo: WC Imaging
Airline supports wine cork recycling scheme ReCork America, a wine cork recycling program sponsored by Amorim, the largest producer of natural cork closures, is was joining with American Airlines and Sodexo, American’s club services management vendor, to collect and recycle used wine corks from AA Admirals Club lounges at 24 airports in the US and San Juan, Puerto Rico. • Read the report
Oeneo reduces carbon footprint of Diam closure Closure producer, Oeneo Bouchage, claims to have reduced the carbon footprint of its Diam technical closure by 12 per cent, bringing it closer in line to the carbon footprint of natural cork. • Read the report
Crown reports shift to cans by US craft brewers Despite the challenging economy, the craft brewing industry saw sales grow by 5.9 percent in 2008 (Source: US Brewers Association). To help sales stay on the upswing, craft brewers are leveraging innovative packaging design that matches the active lifestyles of its target audience and expresses the personalities of their distinctive beers. • Read the report
The Grape Ranch Frozen Rose pack by Ampac Flexibles and PPI technologies is constructed of a multi-layer laminate film designed to contain alcoholic beverages and to withstand freezing and storage in below-freezing conditions.
Attendees at the packaging exhibition in Las Vegas (Oct 5-7) can cast their votes for the winning pack at the many kiosks around the halls, or online at Packexpo.com. Winners will be announced after the show.
Lean and Green Bordeaux bottle range grows
Global glass packaging manufacturer O-I has added two lightweight standard bottles to its Bordeaux-style range.
The ultra-light 345g Eco O2 model is designed to provide a very sustainable yet elegant package for value wines, while the 460g Reference O2 model for premium wines features the traditional high punt associated with this market.
Both bottles considerably reduce weight, energy and water usage, but maintain the proportions and quality image required by brand owners and consumers.
New colours The O-I Lean and Green range is presently onlyavailable in French Green, but four new colours - Antique Green, Classic Green, Flint and Arctic Blue – are to be brought into production in the coming months. • Read earlier report on O-I's lightweighting technology
Low cost natural cork developed for mass market A natural cork wine stopper that is so competitively priced that it can undercut alternatives by as much as 50%, has been launched by Corticeira Amorim, the world’s largest producer of cork closures. Acquamark is a premium whole machine-punched cork with a water-resistant coating to keep all the cork particles in place while providing maximum elasticity for the bottle-neck seal. It is aimed at the high-volume sectors of the wine trade, currently accounting for almost 80% of the market. • Read the report
Sustainable packaging guide
The European Organisation for Packaging and the Environment (Europen) and Efficient Consumer Response (ECR) Europe have launched a guide to help businesses better understand how packaging can contribute to a sustainable economy.
The guide illustrates how designers, manufacturers and users of packaging should collaborate
to optimise the performance of packaging while minimising the risks of supply chain inefficiencies.
Diageo and Bacardi were among the companies participating in the project.
Trends report: wine in cans Can packaging for wine, much maligned by purists in previous years, is now at the forefront of development in the wine industry, due to sustainability concerns and cost-cutting initiatives while acknowledging the need to cater for younger audiences and individual lifestyle demands. As the global financial crisis forces consumers to trade down and casts a heavy shadow on manufacturer profit margins, alternative wine packaging is increasingly coming under the spotlight. • Read the report by Euromonitor
Consumer Reactions to wine in cans • Watch what women between the ages of 18 and 34 are saying about drinking wine from a can. • Read more about the research
A range of organic wines called Bivouac have been launched in a new eco-friendly pouches. The wines and the pouches from Groupe JeanJean were presented at Vinexpo and target environmentally-conscious consumers and wine drinkers, looking for good wines, easy to understand and practical for picnics and outdoor events.
The range comprises three bi-varietals: Merlot Cabernet, Chardonnay Sauvignon and a Cinsault Grenache.
The packaging arm of the group, Le Cep, produces the Wine Pouch, which it claims preserves the wine’s flavour for up to six weeks after opening. • Download information pdf • Trade enquiries
Wine in cartons: a growth market
Wine in cartons is the fastest growing sector of the still wine market.
Driven by convenience, concern for the environment and value for money, more consumers are turning to carton-packed wine.
The compound annual growth rate (CAGR) of wine in cartons is expected to be 4.1 percent over the next four years, compared to 2.5 percent for glass bottles over the same period.
Over the last three years 116 new wine products were launched in Tetra Pak cartons, made from paper – a renewable and recyclable resource.