the drinks report..ideas, news and views from the world of wines and spirits, with a special focus on packaging design and technology

First 75cl beer can

Rexam is to produce Europe’s first 75cl beverage can at its Naro-Fominsk plant in Russia, for Baltika Breweries.
Craig Jones, general director for Rexam Russia, says: “We introduced the 33cl can in Russia in 1998 and since then beers have moved to 50cl packaging. In 2007 we launched the first 1 litre can and beer producers are now seeing a demand for something in between. The 75cl size will give our customers another opportunity to stand out from their competitors.”
The aluminium can will be made using Rexam’s DWI (drawn wall ironed) technology and the majority of Rexam’s printing and design techniques will be possible.


Most advanced co-extruded cork yet

Nomacorc has introduced Select 100 – a high-performance alternative wine closure.
Designed for fragile wines and wines requiring extended aging, the closure provides oxygen ingress levels close to zero during the initial stages of wine development, then introduces a very low and consistent level of oxygen during later stages of maturation, when wines are most susceptible to reduction, says Nomacorc’s global director of enology. “Through this breakthrough process, which manages oxygen in two discrete phases, Select 100 maximizes aroma preservation and freshness while preventing the formation of undesirable sulfur off-notes.”




Paper bottle for wine

GreenBottle, producers of the paper milk bottle, has unveiled a paper wine bottle set for launch into UK retail in 2012.

• Read the report



Beer packaging with a twist


Glass packaging maker, O-I, has partnered with Champion Brewery, DB Breweries, to launch New Zealand’s first application of internal embossing.

• Read the report



New cap for beer in PET

Bericap has developed a new closure especially for PET beer bottles. The DoubleSeal SuperShorty Crown O2S looks very similar to the traditional beer crown cork closure and it is the first 28mm closure fitting to the PCO 1881 neck. To secure the high quality of beer in PET bottles during the shelf life, Bericap has equipped the closure with an oxygen scavenger absorbing the oxygen in the headspace of the beer bottle. The first bottles using this closure are now on sale in the Indian market.


Cocktail calories made clear

Diet-conscious cocktail lovers can now count the calories in their Cosmopolitans after a RTD coktail manufacturer, Manchester Drinks, has become one of the few UK alcoholic drinks companies to print nutritional information on its drinks packaging.




Photovoltaic glass plant in Languedoc-Roussillon

The energy produced by worldwide glass packaging manufacturer O-I’s new photovoltaic plant at Béziers, France, will be equal to the annual energy consumption of a town with 2,000 citizens. Installed and operated by green energy producer Aérowatt, the plant was officially openeed on 12 May 2011.
• Read the report


'Going green'

WRAP Industry Briefing ‘Bottling wine and spirits in a changing climate - Going Green’, which was presented at LIWF (May 2011), is now available at wrap.org.uk/wine.
The GlassRite wine report on the monitoring of savings in 2010/11 is also available in the same location.
In addition, the report from the Going Green project is available at: wrap.org.uk/goinggreen





New global identlty

Carlsberg’s visual identity has been modernised, distribution channels are being widened and a completely new range of packaging is being rolled out across more than 140 markets. The changes to both the brand proposition and the visual identity will help to make the Carlsberg brand more consistent, appealing and distinctive to its consumers in both its established and newer markets.
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Technology to beat the couterfeiters

Up to a quarter of licensed premises in the UK have been found to have counterfeit alcohol for sale. Our security expert explores how taggant authentication solutions can be used to reliably identify and distinguish genuine drink products and brands from counterfeit products.
• Read our special reports on anticounterfeiting

European glass recycling on the increase

The amount of household glass being recycled throughout Europe rose to a new high of 67% in 2009, with around 25 billion glass bottles and jars collected, according to the latest data from FEVE (the EU Container Glass Federation). Confirming the steady upward trend over recent years, this increase reflects consumers’ growing environmental awareness, and the continuing efforts on the part of the European Commission and European governments to improve glass recycling collection schemes.
• Read the report





Clearer laser coding for glass bottles

Linx Printing Technologies claims its latest Visicode technology delivers a much clearer code onto cold glass, and will keep bottlers’ running costs low without compromising on line speed.
The Linx SL301 gives a range of features in one laser "for unparalleled versatility,” the company says. “With its balance between speed, economic running and user-friendly operation, we believe that it provides the best of all worlds for bottling applications.”
• Read the report



Viru unveils new bottle

The Baltic Beer Company has given its Estonian beer Viru – a premium 5%abv pilsner-style beer – a new-look to “reinforce the art-deco roots of the brand” and increase across-bar stand out.
The subtle redesign, which was carried out by Tallinn design team Brand Manual, includes: a deeper, stronger neck label, the use of fonts and images that evoke the 1920-30’s Baltic region, and an embossed ‘V’ on the brand’s unique octahedral bottle. The screw cap has been replaced by a crown cap and a four bottle pack introduced for the off trade




Nomacorc launches Select Series

Nomacorc has introduced a new high-performance line of co-extruded synthetic closures. The first product in the Select Series will be available for delivery in January 2011. They are the first synthetic closures that can be end-printed.
• Read the report




Amorim seals £100,000 malt

Above: the superbly crafted stopper comprising rich dark timber, a silver finish and, at its core, a natural cork body — the top-of-the-line ‘Prestige’ cork from Corticeira Amorim’s Top Series range.

Leading cork producer Corticeira Amorim has revealed that it provided the premium corks used to seal the world’s most expensive whisky.
Only three bottles of the £100,000 Dalmore Trinitas 64 were released in October and two have already been sold to private collectors — one in the US and one in the UK.
• Read the report




First drink in new bottle can

The launch of L’eau rouge in the new wide open resealable bottle-cans (WORC) marks the first commercial product on the European market following the strategic alliance between metal packaging manufacturers Impress Group and Daiwa Can Japan, in August 2009.
• Read the report





New square bottle
for more upmarket look

O-I has produced a new glass bottle for Hankey Bannister blended Scotch Whisky, as part of a drive to reposition the brand as a more upmarket proposition.
• Read the report




Best of Beverages

The full results of the 2010 Pentawards can now be viewed on the awards website. Pictured above is the Platinum winner in the Beverages category – Eduardo del Fraile's packaging for Lascala red, white and rosé Spanish wines created specifically for the Chinese market.



International brand design agency, Design Bridge (London, Amsterdam and Singapore), has received the special Agency of the Year Pentaward, as well as picking up three Silver Pentawards – one for the creation of the Marqués de Riscal Finca identity -  and a Bronze. The Agency of the Year honour was awarded to Design Bridge for having won the largest number of Pentawards in three consecutive years, placing it well ahead of its competitors.




Organic wine in Pic Nic box

In response to an encouraging growth of 23% in bag-in-box sales volumes in 2009 (source IRI), Celliers du Languedoc Vins Distribution has developed a range of white and rosé organic wines, called Green Pic Nic.
CLVD specialises in classic wines from the South of France made entirely from organically-grown grapes and produced in an environmentally sensitive manner.
The new BiB wines are aimed at summer barbecue, picnic parties, etc., and on the pack is printed a few tips on ‘how to organise your organic picnic’. The advantages of BiB include: recyclability reduced environmental impact (a truckload of 3litre BIB is equivalent to 6 truckloads of 75cl bottles in terms of CO2 emissions), flavour retention, ideal for sharing and a practical fridge-friendly format.



Stylish sleeving makes a sell-out

With the help of sleeve labelling experts Sleever International, a special edition bottle designed by ready-to-wear fashion label, Manoush was a sell-out success.
• Read the report




Jilly Goolden says to ‘put a cork in it’!


Well known wine critic, Jilly Goolden unveiled the world’s largest natural cork sculpture at Speaker’s Corner in London’s Hyde Park on September 2, to tell the story of cork from bark to bottle.
• Read the report



Liqueur bottle moves into shrink sleeves

Remy Cointreau has repackaged its Passoã liqueur in a full body shrink sleeve developed by CCL Decorative Sleeves, which offers significant benefits for the brand.
• Read the report




First in UK to be certified

London Fancy Box (LFB) of Dover, Kent, has become the UK`s first rigid packaging manufacturer to be awarded Forest Stewardship Council Certification (FSC) and Programme for the Endorsement of Forest Certification (PEFC).
• Read the report



Sensory straw for wine appreciation

Single serve Tetra cartons for wine could be a hit once people have experienced this innovative purpose designed perforated straw.
• Read the report


Lighter wine bottles for US
market

As part of its
Lean+Green initiative, glass manufacturer O-I is launching its lightest-ever wine bottle – up to 27 per cent lighter than similar bottles – for its customers in North America. Manufactured at the company’s California plant, the bottles weigh just 11.6 ounces. The company is also introducing a 13-ounce claret bottle, for customers on the East Coast. The new 750 ml claret and burgundy bottles are both available in a variety of colours.

 


 

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Packaging
Special feature:
Packaging design – what could possibly go wrong?

Consumer packaging expert, Stergios Bititsios, challenges traditional views on drinks packaging and reviews two failed drinks cases where packaging seems to have been a decisive factor

In the competitive drinks sector, packaging can play a pivotal role in helping products stand out on shelf and in enhancing the overall consumption experience. Packaging’s role has changed from product protector to that of brand ambassador, mass communicator and a differentiator. This raises a serious question. Should packaging design be defined by artistic creativity and attempts at brand expression, or should it be the result of scientific research and co-creation?

• Read the feature


Tesco Champagne bottles get lighter

The lightweight bottle initiative, led by the Comite Interprofessionnel du Vin de Champagne, will see a 7.2% weight reduction in standard 75cl champagne bottles – taking them from 900g to 830g.

Tesco has already placed its De Vallois champagne in lightweight 830g bottles and says all of its champagne bottles will be lightweighted over the next few years.

Andrew Gale, category technical manager for the Tesco Beers, Wines and Spirits division, says: “We are fully committed to reducing glass waste across our entire drinks portfolio and are working closely with our suppliers and the wider industry to deliver significant CO2 reductions throughout our supply chain. We are confident that the Tesco shopper will respond positively to the move.”


OIV recognises environmental benefits of cork...

The International Organisation of Vine and Wine (OIV) has officially recognised the role of natural cork closures in reducing greenhouse gases.

At its recent General Assembly meeting in Montpellier, the OIV passed a resolution (OIV-CST 431-2011) defining the general principles of an international greenhouse gas accounting protocol for the vine and wine sector.
Significantly, the organisation said the calculation of greenhouse gas emissions relating to natural cork closures should take a holistic approach — meaning the carbon sink of cork oak forests and the carbon stored by cork closures should be taken into account.

The role cork oak forests play in the fight against global warming through carbon sequestration is an attribute that distinguishes natural cork from all other types of wine closures.

The OIV resolution notes the positive impact of cork stoppers in the calculation of greenhouse gas emissions.


...and research finds wine consumers prefer it

The latest report into closure attitudes conducted by the Tragon Corporation of California found a staggering 93% of US consumers prefer to buy a bottle of wine closed by natural cork… “because it conveys higher quality than alternative closures. Results for this perceived quality of natural cork is three times higher than synthetic closures (31%) and almost nine times higher than screwcaps (11%)”.

In the UK, too, where consumer acceptance of natural cork closures remains over 90% (source: Wine Intelligence). The latest WI report  similarly states that in their price perception tests conducted over the years, “bottles sealed with natural cork are consistently perceived to be higher value than ones sealed with screw-caps”.  And in Australia there is news that wine producers are being urged to seal with natural  cork closures if they are to make inroads into the emerging Chinese market – where quality perception is key (source: Australia & NZ Grape Growers magazine).


Jack's latest limited edition birthday bottle

CCL Decorative Sleeves worked with Brown-Forman Beverages to create a UK exclusive 2011 birthday edition of the Jack Daniel’s. The distinctive square whiskey bottle sports a stylish, scuff-resistant matte black 50mym PET sleeve six colour gravure printed with the brand’s trademark filigree in gold and white.

Each of the 70cl limited edition bottles contains 40% ABV Jack Daniel’s Tennessee whiskey and is available at major retailers nationwide from September for a limited period only. RRP £21.49
.

• Read the report


New FSC certified wine faces meet the productive PET30 liner

UPM Raflatac’s biggest selling wine label faces are now available FSC certified.

The gloss, matt and textured papers cover a wide range of wine labelling needs, providing wine growers and retailers the possibility to meet consumer perceptions of a reputable, responsible and premium brand.
 
The FSC chain of custody tracks certified material from the forest to the final labelstock product, and guarantees that the wood raw materials are from responsible sources.
Castel sees optimised environmental performance and productivity at its bottling centres

Successfully used by Castel for the application of labels in its two bottling centers of Castel Languedoc Roussillon and Blanquefort Bordeaux, the UPM Raflatac ProLiner PP30 release liner allows Castel to improve its productivity and environmental performance.

• Read the report


Second European filler licensed under Vinsafe patent

Cacolac has signed a contract with Australian company Barokes (registered in Europe as Vinsafe International) licensing the French company to fill wine in a can using Barokes’ Vinsafe technology. The Vinsafe process is the only wine-in-a-can packaging system, combining long shelf life with high product quality and managed by global patents. Cacolac is the second European filling facility to be awarded this license after the Spanish company Font Salem. Ball Packaging Europe is the only European supplier of Vinsafe cans for wine using Barokes’ technology.
• Read the report


Fresh and convenient

International beer brands Heineken and Amstel have been launched in a new four litre PET keg with an integral tap supplied by APPE. 

The new ‘Tapje’ keg is a small draft-beer system, which consumers can use at home. It offers an more cost-effective alternative to the traditional crate of beer, with greater flexibility for consumers.

• Read the report


Bag-in-box serves up six-pack convenience

Drinks brand No.1 is using bag-in-box technology for the launch of a six-pack cocktail range in handy sizes, to meet the increasing consumer demand for fresh-tasting, easy to serve and store beverages.

The packs contain six 0.5L alcoholic beverages, with both the bag and tap supplied by Rapak based in Rugby, UK, and are available from duty-free outlets in two different combinations.  One six pack contains gin, vodka and four types of vermouth (Bianco, Extra Dry, Rosso Sweet and Rosso Bitter) while the other offers gin, rum, vodka and three flavoured vodkas; banana, kiwi, and chocolate/orange.

• Read the report



This pack offers gin, rum, vodka and three flavoured vodkas; banana, kiwi, and chocolate/orange

Hearts flutter on Campari's latest art label bottles

Campari has launched a new art label bottle for 2011 created by the Brazilian-born pop culture artist Romero Britto. This is the fourth in a series of Campari limited edition bottles, which began in 2010 to celebrate Campari’s 150 Year Anniversary.

Following in the footsteps of AVAF, Tobias Rehberger and Vanessa Beacroft, Britto’s contemporary new label is an adaptation of his famous “A New Day” artwork and is designed to represent "the pulsating red heart of the brand".

Campari Romero Britto art label bottls are available from Waitrose, Sainsburys, Asda, Tesco, Morrisons. 70cl RRP £13.29.


Unusual packs from around the world



In an exclusive collaboration with Mintel, The Drinks Report highlights the most interesting new product packaging developments in the alcoholic beverages sector. These are featured as they are discovered in retail outlets across the world and recorded by Mintel's Global New Product Development – Packaging database researchers.

• Read the reports



Make mine a double vodka bottle

New in the US from Adamba Imports International is the Vesica brand of triple distilled potato vodka available in a super-sized 1.75 litre plain glass bottle with a stand-out bulbous and cylindrical look.

The look is inspired by the vesica piscis shape (formed by the intersection of two circles of the same radius when the edge of each circle lies on the center of the other). The one bottle resembles two cylindrical containers joined together with a single, central neck closure closed with an aluminium ROPP cap.

Decoration is provided via screen and flexo printing as well as a holographic shimmer finish on a self-adhesive polypropylene plastic label.

According to the Mintel report, Alcohol Consumption at Home - US - June 2010, over a third of people (35%) in the US look for "packaging that makes consumption convenient and easy" when considering which alcoholic beverage product to purchase for consumption at home, ahead of "the packaging/bottle appears prestigious or sophisticated" (cited by 20% of people) or "the packaging/bottle appears sexy or hip" (cited by 17% of people).

• Read more of these reports


Holographic images now possible on tins

Crown Speciality Packaging Europe has launched HoloCrown holographic foil technology – a first for metal packaging. The technique allows holographic images to be stamped directly on decorative metal tins, helping brand owners capture consumer attention and minimize the risk of product counterfeiting.

• Read the report


The Bag-in-Bag wine

Made in Sweden, Vernissage has taken the market by storm with this bag in box packaging for a range of French wines. Last year, it won a gold Pentaward as well Pro Carton's Most Innovative packaging award.

Behind the success are Sofia Blomberg, the packaging designer, and Takis Soldatos, creator of the contents – a French Chardonnay and Viognier produced at Nordic Sea Winery in Simrishamn. New this year is this Syrah rosé from the Pays d'Oc region. RRP £25/3-litre/13%abv.


Glenn Wood, US representative for IHMA

Trademark law to include holograms is welcomed by IHMA

The International Hologram Manufacturers Association has welcomed a move that could lead to holograms being covered under a national trademark law.

It follows news from Taiwan where government authorities have introduced a bill to expand the types of representation protected by trademark law by including holograms, 3D shapes and movements.

The idea is that anything that serves to ‘identify’ something, whether in the form of words, patterns, graphics, colors, holograms or sounds, could be submitted for trademark protection in Taiwan.

• Read the report


Nomacorc debuts Select 300 closure with lower oxygen transfer

Nomacorc, the global producer of alternative wine closures, will unveiled its newest product in its high-performance line of co-extruded closures – the Select Series – at the LIWF (May 2011).

Select 300 provides winemakers with greater oxygen management control. With the lowest Nomacorc oxygen transfer rate commercially available – Select 300 has been designed specifically for wines that develop best with low oxygen exposure after bottling.
• Read the report


The label says it all

Avery Dennison, the global supplier of self-adhesive labels and a specialist in meeting the specific requirements of wine makers and distillers, demonstrated at the London International Wine Fair (May 2011) how labels can genuinely express the personality of a particular product – be it is a grand cru wine, a cask-quality whisky, or a quaffing wine for the supermarket shelf.

• Read the report


New metal trade body launched at Interpack

Metal Packaging Europe is a new trade body representing the united interests of producers and suppliers of metal packaging, and their existing trade associations (APEAL, BCME, EAA, EMPAC), from across Europe to promote the unique strengths of metal packaging, and address the social and environmental and policy challenges faced by the industry.
 
Established by chief executives from the major aluminium, steel and packaging converter companies in the metal packaging industry, Metal Packaging Europe will work to establish metal packaging as a recognized and valuable contributor to sustainability in public policy and through the supply chain. Chris Homfray, president of Crown Europe, is chairman of the new metal trade body.


Otley Introduces colour to branding

Otley Brewing Company has introduced a splash of colour to its traditionally black and white coloured beer bottles.

Otley is renowned for its simple, modern, black and white branding, intended to represent the company's fresh approach to brewing. With the expansion of its potfolio, coloured bottle caps will make it easier for consumers to distinguish the different Otley beers.

Otley managing director, Nick Otley, said: "We didn't want to detract from the overall brand but wanted to differentiate the products within the brand itself. As we've established such a strong image with our black and white logo, we decided that introducing the new coloured bottle top capsules would be best for our customers without steering away from our core image."


Total Wine & More partners Nomacorc in programme that upcycles wine corks in the US

Nomacorc, the global market leader in the alternative wine closure category, has announced that Total Wine & More, a leading independent source of fine wine, spirits and beer, has become the first national retail chain to participate in the TerraCycle Cork Brigade, a programme that collects Nomacorc wine closures and ‘upcycles’ them into unique consumer products.

• Read the report


Savoy and Laithwaites unite in cork recycling

London’s first natural cork recycling partnership links one of the capital’s top hotels with the largest independent wine merchant in the world. The scheme will see used corks collected from the The Savoy by Laithwaites on a regular basis, shredded into a garden ‘mulch’ that keeps moisture in and weeds out, and then spread on Laithwaites’ vineyard at Theale. Soon, other vineyards in Berkshire and Oxfordshire will also be able to benefit from this unique ‘bark to bottle to vineyard’ natural cork recycling.

• Read the report

Debra Patterson, environmental ambassador for The Savoy and Tony Laithwaite, founder and owner of Laithwaites Wine

Wine faults workshop at LIWF

The Portuguese Cork Association will host a Wine Faults Workshop at this year’s London International Wine Fair. The two 1½ hour sessions, on Wednesday 18 May at 11am or 12.30pm, will focus on the importance of oxygen for wine development – both immediate and long term – and how cork, plastic and aluminium closures provide varying levels of ingression. The three main faults – cork taint, reduction and oxidation - will also be examined in the glass, in terms of recognition and cause.

Dr Paulo Lopes, Faculty of Oenology, Bordeaux University and Amorim R&D, will present the team’s latest published research on how oxygen reaches sealed wine, and the effect it has on wine development – even in excess or absence – over time.  This will be followed by a demonstration of wine faults in the glass by Master Sommelier Ronan Sayburn, director of wines and spirits for the Hotel du Vin group, with samples for practical audience participation
Free to attend but tickets are on a first-come, first served, basis E: gwen.youlden@grayling.com T: +44 (0)20 7025 7593 / 7500.



O-I creates new bottle sizes for Marston's premium ales

The UK brewer of premium bottled ales, Marston’s, has introduced smaller bottle sizes in response to research that confirms continued premiumisation in the ale market, with 135,000 new shoppers recruited to the sector last year.

The company has launched two 330ml glass bottles, designed and made by O-I. The new sizes, for Wychwood and Marston’s ales respectively, mirror the shapes of the brands’ well-known half litre bottles and will be available in both on and off trade outlets. The Wychwood bottle is embossed with the familiar Hobgoblin around the shoulder, while the Marston’s bottle is unembossed, providing the brewer with the flexibility it needs to pack a variety of different brands in the same bottle.

• Read the report


Aluminium bottles for Carnival beer

Compañía Cervecera de Canarias, part of the SAB Miller Group, is supplying Dorada beer in printed aluminium bottles for the Tenerife International Carnival. Dorada is the official beer for the festival and 250,000 bottles featuring three different motif designs will be distributed.

The bottles and their printed designs were developed by the CCC marketing team and Boxal, the metal can and print specialist.

• Read the report


A-B is latest to provide cool temperature indicators

American consumers of Busch Light beer can eliminate the doubt as to their brew’s readiness to drink as Anheuser-Busch becomes the latest brewer to use thermochromic inks, supplied by Chromatic Technologies (CTI) in the US. The cans and bottles of Busch Light will carry an “ice cold easy indicator”, that turns blue at temperatures around 8-9°C. The inks can be applied on high-speed production lines and the reverse process can apply for hot beverages.

Study reveals bag-in-box as greenest choice

Bio Intelligence Service has carried out a study for the Swedish and the Norwegian alcohol retail monopolies, Systembolaget and Vinmonopolet, to assess the environmental impact of various wine packaging solutions.

• Read the report

PET bottles are carving a niche in alcoholic drinks packaging

PET bottles accounted for 50% of global soft drinks packaging in 2009, the highest of any pack type, accounting for 303 billion units.  In alcoholic drinks packaging, however, PET languishes down at third place after glass bottles and metal beverage cans, at just 2%, or 7 billion units. Nevertheless, with expected CAGR of over 5% from 2009-2014, this pack type is expected to take packaging unit share. 

Dr Benjamin Punchard, head of global packaging research at Euromonitor International, looks at some local examples of where PET bottles are performing well and some where they are not. . .

• Read the report




The cap can be integrated to TBA/19 packaging lines by purchasing the new CAP 30 Flex

Ergonomically designed closure for on-the-go consumption

Tetra Pak has introduced DreamCap, an ergonomically designed closure specially for on-the-go consumption. The cap’s high neck and its over-the-edge design offer the drinker easy access to the spout and a comfortable fit to the face and lips.

Tetra Pak has also identified, from consumer research, how people like to drink beverages while on-the-go. The DreamCap’s large (26mm) opening and ridge engage the lips improve control of the liquid flow into the mouth.

DreamCap will initially be available on the Tetra Prisma Aseptic 330 Square size, providing in a visually appealing and highly portable package, ideally suited to on-the-go beverage consumption.


New paperboard offers 3D branding opportunities

In an exclusive agreement with paper and pulp manufacturer Billerud, packaging supplier Chesapeake has gained the rights for the exclusive use of FibreForm, primarily in the UK and for a number of product applications across Europe.

Chesapeake has developed the FibreForm material to provide brand owners with unique 3D paperboard shapes to any pack.

The range marketed under the Impressions brand name uses a specialist low energy process to form the paperboard material into a complete range of distinctive shapes.

“The shapes we’ve created are so tactile you feel compelled to handle the packs,” says Carol Hammond, Chesapeake's head of R&D.



This tactile board can help to promote and complement a brand – from tactile bubbles on a tube to replicating the shape of a bottle. It also has the flexibility to be formed into a pod to hold a liquid, offering an alternative to plastic.

BrandOpus redesigns Badger ales

Hall & Woodhouse has appointed BrandOpus to re-design the ales within the Badger Ales portfolio.

The move comes after the Brewery’s investment in consumer research surrounding the premium ale category. Hopping Hare will be the first Badger premium bottled ale to hit the shelves in the new BrandOpus design in March this year.  The rest of the re-design will follow later in 2011.

The aim of the re-design is to ensure improved standout for the Badger brand, create more consistency across the range and secure greater product recognition by the consumer.

Paul Taylor, creative director at BrandOpus, explained: “The brand framework we created for Badger unifies the range of characterful countryside inspired ales, while expressing the quirky traits of each of the unique personalities of the ales”.

Hopping Hare was previously brewed by Hall & Woodhouse as a seasonal ale and available only for a short period, but it has now been added to Badger’s main collection of premium bottled ales.

Available from Tesco and Sainsbury’s RRP £1.75

China’s excessive packaging legislation explained

China is the only country in the world that has imposed legislation to control excessive packaging. These sustainable packaging regulations are aimed at reducing the amount of packaging material used, cutting the volume of discarded packaging that ends up in municipal landfill and also act as a Chinese consumer protection measure to prohibit deceptive retail packaging.

• Read the report

Heineken launches new bottle and global identity for bottles and cans

Dutch beer giant Heineken has commenced the global roll-out of a new bottle, completing a global redesign of all its packaging

The restyling aims to streamline the visual identity and make the brand even more consistent and recognizable in all 170 markets. The new bottle will come in just five different volume sizes and will be available in western Europe at the beginning of 2011 and across the rest of the world by 2012. 


• Read the report

Synthetic labelling adhesives with no limitations

German producer Henkel has developed a new range of high performance synthetic adhesives for glass bottle labelling.

The brewing industry has relied for many years on tried and trusted waterbased casein adhesives to label its glass beverage bottles. Constantly rising prices for casein are, however, driving up the costs for these conventional labelling adhesives. Given that casein is a raw material derived from cow’s milk, the beverage industry’s adhesives budgets are also affected by sharp periodic swings. The logical alternative is to use adhesives based on synthetic polymers, which offer the additional advantages of longer storage stability and lower consumption. Up to now, however, the products available on the market showed certain limitations when compared directly with casein adhesives.

Henkel claims to have achieved a technological breakthrough with its new casein-free product series, Optal XP.

In extensive long-term tests, the company says, the adhesives satisfied expectations in all respects. In addition to wet tack strength, the synthetic Optal XP adhesives have a high resistance to ice-water and condensation and, therefore, exhibit good adhesion to chilled glass surfaces. They also offer economic and ecological processing advantages when it comes to labelling re-usable bottles as deficits previously experienced with casein-free labelling adhesives have been overcome through significantly improved cleaning and wash-off performance.

APPE invests £1m in printer for PET bottles

APPE is investing in excess of £1m in a new printing facility for its PET bottles and containers.
 
Installed at the company’s Gresford factory in the UK, the Kammann printer offers screen printing in up to four colours, including special effects such as metallics, on round, oval and conical containers in a wide range of sizes from 4cm  to 45cm high.
• Read the report

Beverages packaging regional insights

Beverage packaging performance and growth prospects vary by region, reports Rosemarie Downey, packaging research manager at Euromonitor International. Emerging markets in Asia Pacific and Latin America hold greatest potential as economies strengthen and the opportunity to purchase packaged beverages widens. 

• Read the report

Pack variety continues to excite in wine

Traditions in wine packaging have already been shaken in the last few years, in particular since French wine producer Boisset introduced its French Rabbit range in Tetra Prisma in 2005. Over 2009 and 2010, wine is still the subject of experiments by a number of packaging suppliers and wine producers in encouraging new wine drinking occasions, such as outdoor or on the move.
Karine Dussimon, packaging analyst at Euromonitor International sums up the key wine packaging and closure trends over the last 18 months across the EMEA regions

• Read the report

Barokes Wines appoints Ball Packaging Europe as exclusive manufacturer of Vinsafe cans

Ball Packaging Europe has been appointed as the exclusive authorised manufacturer and supplier of cans using the Vinsafe wine packaging process patented by Australian company Barokes Wines.

Canned wines are a small market with great potential that is currently experiencing double-digit growth in Europe and becoming increasingly attractive to wine growers looking to reach younger consumers.

By ensuring product integrity, consistent quality, stability and longevity, Barokes’ Vinsafe technology is suitable for all wine but, the company claims, is particularly recognised for the canning of premium wines capable of winning major wine competition medals.

• Read the report


Re-sealable closure for sparkling wines launches in US and UK

A new style of re-sealable cap for sparkling wine is being debuted this month in the UK at Tesco stores. It is also en-route to the US in time for the holiday celebrations having been adopted by Australian wine brand, Yelllow Tail Bubbles.

Zork first launched in Australia but Tesco is the first retailer to bring the closure to the UK, and Yellow Tail Bubbles is being re-launched in the US with Zork closures during December before being rolled out in Europe and other international markets during 2011.

• Read the report


New board offers supply chain and POS advantages

DS Smith Packaging
's R-Flute is a new type of corrugated fluting designed to help brand owners sell more products, reduce supply chain costs and operate sustainably.

The flutes are smaller and closer together than B-Flute and therefore the board delivers better printing, better appearance, machine line efficiencies and dramatic savings in logistics, whilst continuing to offer the necessary protection.

Constellation Europe is taking full advantage of the new R-Flute.

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O-I presents a new affordable black glass

Black is a colour that transcends trends and inspires designers, and while black glass has been available in the past, O-I has now developed a new technology that makes it more viable for mainstream bottle production, with maximum flexibility and an affordable price-tag.

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New polymer offers clarity and strength for multiserve containers

Eastman Chemical Company has introduced a new copolyester, Aspira EN177, that allows increased design and processing opportunities for large-volume handled containers for refrigerated beverages – including spirits. The material has a high gloss and glasslike clarity along with the strength to permit ergonomic, curvy and intricately designed containers with functional handles for volumes of 60oz (3 pints / 1.5 litres) and larger in ways previously unachievable.
SkinSleever shrink labelling gives tactile surface effects

French shrink-sleeve turnkey solutions company Sleever International is offering a range of tactile coatings that offer quick and easy, customised finishes.  The SkinSleever effect is created with Helioflex printing technology, which provides a textured surface. The initial range of coatings offers surface finishes with the feel of metal, stone, cloth, wood or skin, but the choice will be extended to include over 26 different effects over the coming year, the company says.

The sleeve labelling company has also developed a new range of films. A white satin dyed GPET referenced film takes away to plastic aspect of the sleeve and gives it a density and feel identical to that of paper. Despite this change of material, the procedure promises to retain all the features that have made it so successful, such as its retraction curve. With an 80% differential in diameter, it can cover a bottle of champagne in its entirety.

Traditional Bordeaux winery supports launch of revolutionary new bottle

Louis Rapin 2008 from Maison Blanche is the first French wine to be bottled in the revolutionary Martín Berasategui bottle.

The Spanish bottle manufacturer has worked with Maison Blanche (AOC Montagne Saint-Émilion) to launch the patented Martín Berasategui System, which will be demonstrated at this month’s packaging exhibition, Emballage, in Paris.

The MBS bottle acts as a decanter thanks to its special shape. A lower rim retains any sediments and impurities, preventing them from being poured out with the wine. The system negates the need for decanting at the winery, avoiding one of the most unnatural processes during the wine making and, therefore, “granting a bigger respect to the origin and nature of the wine”.

Louis Rapin 2008 is an all-natural, sulphite-free, Bordeaux ‘micro-wine’ produced from 65-year-old Merlot grapes, has been aged in new French oak barrels for two years. It will be available by the end of the year or early 2011 at RRP €45.
Nicolas Despagne Rapin says of the bottle shape: “This is the ideal bottle for enduring wines, it is a flame, it is a fire, a fine elegant woman.”


Webb deVlam designs anniversary bottle

Design house Webb deVlam has completed a remarkable design project for Bombay Sapphire – a limited edition presentation pack to celebrate the 250th anniversary of the creation of the gin's unique recipe

The package features a handcrafted crystal bottle with a stopper by jewellery house Garrard, a presentation case and a booklet describing the history of the brand and the design and development of the limited edition. Just 350 of these exclusive bottles have been produced and they will retail for approximately £1,250.

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Selecting the right label material for wines

Should you decide to decorate your wine bottles with pressure-sensitive labels, there are a number of functional issues you need to take into account before you select a face-stock. The Drinks Report asked a renowned expert to provide some guidance.

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New global wine labelling report

AWA Alexander Watson Associates has published a review of the global and regional wine label markets emphasising the growth in pressure-sensitive labels in the segment.

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Organic vodka to be sold in PET bottles with jolly sleeves

Specialist plastics packaging technology business Petainer has produced recyclable, lightweight, clear PET vodka bottles decorated with eye-catching sleeving by CCL for Galatea's organically produced Sailor brand vodka. The vodka will be on sale in all 410 outlets of the Swedish state monopoly alcohol retailer Systembolaget.

The colourful sleeves are manufactured in 50 micron high-shrink PET and gravure-printed in six colours. The design covers the entire sleeve from the neck of the bottle to the base providing strong brand differentiation on shelf.

The sleeves are hot air shrunk onto the empty PET bottles by Petainer in Lidköping.

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PET could be the future - brewers are told at IBC

PET could be the future of packaging in the brewing industry, delegates to the International Brewing Convention in Manchester, UK, were told by Geoff Giles, a Fellow of the Institute of Packaging and a consultant with idiPac, who gave a lecture on innovations in packaging.

Among the trends and ideas which he recommended delegates should monitor over the next few years is the development of PET packaging for beer. He said: “You can do things with PET that you cannot do with other materials.
“The market for PET bottles has the potential to grow. If carbon footprinting becomes more important and you have to publish environmental data on your packaging, this could give a competitive advantage to PET.

“Waste management may also be a key driver in the future and PET’s recyclability will be important.”

During his presentation he specially mentioned the development of PET kegs for the bulk packaging of beer by specialist plastics packaging technology business Petainer, which has recently launched an innovative family of 15, 20, 30 and 40 litre PET kegs for beer and other beverages. Giles also mentioned during his lecture the use of decoration on PET bottles as a boost to sales. He illustrated his theme with the Galatea bottle (above).


Nomacorc partners COFCO to advance R&D in the Chinese wine market

Nomacorc, the producer of alternative wine closures, and COFCO Wines & Spirits, a major wine producer on China, have formed a partnership to focus on technological innovation and applying oxygen management research to Chinese winemaking.

COFCO will participate in Nomacorc’s oxygen management research program with institutions and scientists around the world and will launch and execute studies examining oxygen’s role throughout the Chinese still grape winemaking process. Nomacorc will suppy COFCO’s wineries with its co-extruded synthetic closures and enological support.


Eco-friendly void-fill solution

Essex-based Packer Products introduced at the Packaging Innovations fair held in London earlier this month a new low carbon footprint protective packaging system. ExpandOS offers an eco-friendly alternative to foam, bubble wrap, packaging peanuts and other blocking, bracing and cushioning materials. In addition, it allows for a company or brand logo to be added in a bio-degradable ink.
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New design with greater functionality


Winning wine carry-carton offers added benefits

A&R Carton has won the Pro Carton ECMA Award 2010 for Beverage Packaging for its wine carton, which holds six bottles of wine, has greater functionality, better end-user appeal and increased brand awareness.

The well-positioned handle offers improved carrying convenience, and a pre-glued lid protects against removal while increasing the stability of the pack.
The judges said they had seen similar types of packaging for wine before, but this was "an interesting and sophisticated development”.

The extra piece of carton board that slides over the top of the bottles not only gives additional strength, which is essential for such a heavy pack – 6 x 75cl bottles, but also gives a much better opportunity for additional graphics to help promote and sell the product. The on shelf impact would be high and the pack can be re-used.


Alcoholic beverage packs scoop 10 top awards – plus one is named overall Starpack Champion


From the 11 product categories included in the 2010 Starpack Awards the judges awarded 11 Gold stars, 17 Silver, 10 Bronze and one commended. Ten of these awards went to alcoholic drinks including the top accolade 'Starpack Champion'.

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SAB Miller introduces limited edition pack

SAB Miller’s Castle Lite, an award-winning premium lighter beer launched in 1994, is being promoted in a limited edition pack to emphasize and strengthen its market position. Netherlands-based design agency Claessens|Cartils was asked to develop the graphical design for the 'cool' new aluminium bottle.

The limited edition design, which is being launched on the South African market, enhances the premium positioning of the brand by presenting a clean design combined with a high level of refinement. The material expression of the aluminium pack and the visual icy elements reflect the brand's ‘extra cold’ character. In addition, the colours silver and green remain loyal to the original Castle Lite family to maintain brand recognition. 

Linx showcases coding solutions

Coding and marking specialists Linx Printing Technologies is bringing a range of printing solutions to the International Brewery Convention that the company says will give brewers peace of mind in their coding operations though low-maintenance, cost-efficiency, speed and high-quality coding.

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Bag in box aids new Pouchlink vending system

Aseptic bag-in-box technology, supplied by Rapak, is helping to ensure the freshness and quality of drinks produced in the newly launched Pouchlink vending machine, developed by the Green Drinks Company, while maintaining sound environmental credentials.

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Coors Light launches in US in aluminium Silver Bullet bottles

Coors Light has been introduced in the US in 16oz resealable Silver Bullet Alumi-Tek bottles.

"The Coors Light Silver Bullet bottle represents a great opportunity for us," said Rick Gomez VP Coors. "We've seen our past innovations drive share and volume growth. And we're going to really leverage the Silver Bullet bottle to gain incremental distribution."
With its striking design emphasising the Cold Activated mountains, the aluminum bottle reinforces Coors Light's positioning as “the world's most refreshing beer”, according to Gomez.

The bottle delivers portability with a resealable twist off cap and wide mouth opening for a smooth pour. Cold activated technology provided by thermochromic graphics printed on the bottle plus a 'cold activation window' in the secondary packaging lets consumers see that the beer is cold before they buy it. The unbreakable, 100 percent recyclable bottle helps keep beer cold and is perfect for any occasion in which glass may not be appropriate.

Scotch glass producer invests £16m

Ardagh Glass in Ayrshire is to receive a £1.95m development grant from the Scottish Government to support a £16m investment over three years in the manufacturing plant, which primarily supplies the spirits industry.

Niall Wall, CEO of Ardagh Glass Group comments: “This funding will ensure significant CO2 reductions and also ongoing efficiency improvements at our Irvine plant”
Ardagh Glass is Europeʼs third largest glass container manufacturer, producing over 13bn containers/year, and employing 6,500 people, across 20 plants in Europe.


Wine company fined for waste packaging offences

A UK wine importation and distribution company has been ordered to pay more than £8,300 in fines and costs for failing to comply with waste packaging regulations. The case was brought by the Environment Agency.
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Hi-Cone endorses the ‘less is better’ message

Multipack specialist Hi-Cone is sponsoring two international exhibitions at the Vitra Design Museum in Germany, which will go on tour around the world. Both exhibitions reflect Hi-Cone’s philosophy that less is better, and at the same time demonstrate the skill and expertise required to develop these ‘simple’ solutions.
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Hi-Cone Side Applied multipack carriers

Consumer campaign to put a cork in the myths

A campaign to make consumers aware of the need to save Portugal’s cork oak forests has been launched in the UK by APCOR, the Portuguese Cork Association. The ‘I Love Natural Cork’ campaign asks consumers to ‘Sign the Pledge’ and choose natural cork over artificial closures.
(See also story on left about Jilly Goolden's support for the campaign)

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World first beer can cup kicks off at World Cup

SABMiller has introduced new beer packaging for the FIFA World Cup.

Developed exclusively for SABMiller by metal packaging manufacturer Crown Holdings, the new full aperture end, the first in the world, allows the entire can lid to be removed, turning the can into a drinking cup so removing the need for glassware and draught installations.
The can was devised to reduce queues at bars around the event, with a quicker serving time, without compromising on the drinking experience.



To find earlier news stories see Archived Packaging News 2010 or Archived Packaging News 09 or use the search facility at the top of this page

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