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Design & Packaging » Agencies » Marketing Agencies

Riedel has announced the launch of its Performance series.

Following three generations of research and experience in creating functional, grape varietal specific glassware, Georg and Maximilian Riedel challenged themselves to improve on what had gone before.

The result is Performance – a user-friendly collection of grape varietal specific glasses. Performance is the first Riedel wine glass series ever to feature bowls with a light optic impact.

Research by the Riedel family, aimed at improving the organoleptic wine experience, revealed that increasing the inner surface area of the glass had a positive impact on the perception of the bouquet and flavour of the wine. This was achieved through a unique optical effect, which not only adds a visual aspect to the bowl, but also increases the inner surface area, allowing the wine to open up and to fully show every aroma and subtle nuance.

Consisting of seven machine-made, lightweight, durable and dishwasher-safe shapes, Performance glasses are executed in sparkling fine crystal and feature fine stems and large stable bases.

With options for Chardonnay, Champagne, Pinot Noir, Cabernet Sauvignon, Syrah and Spirits, Performance glasses are numbered from RP-1 to RP-7, to allow each glass to be easily matched to a specific grape varietal.