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23 Nov Spirits
Glenfiddich teams up with Michelle Dockery for new marketing campaign
Whiskymaker brings in actor Dockery to attract new audiences to its brand
Top News Stories
20 Nov Spirits
Johnnie Walker unveils 2021 Chinese New Year editions
Two exclusive limited-edition Scotch whiskies released for Chinese New Year
19 Nov Spirits
Ballatine's new campaign says 'there's no wrong way' to live - or drink whisky
'Stay True: There's No Wrong Way' global campaign champions inclusivity and self-expression
Special Reports
4 December 2017
SPECIAL REPORT: Icons of Whisky Scotland 2018
7 October 2017
SPECIAL REPORT: Travel retail business
1 August 2017
SPECIAL REPORT: Packaging Innovations preview
11 April 2017
SPECIAL REPORT: World Drinks Awards
3 March 2017
SPECIAL REPORT: World Whiskies America
Company Profiles
Making sure your brands cut through
William Ovens, Ian Macleod Distillers
Driving relevant newness
Mohit Lal, Pernod Ricard