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New York | 8 April 2014

World Whiskies Conference

The Lighthouse at Chelsea Piers
Pier 61
New York

Tel: 01603663808

Programme announced for the 9th World Whiskies Conference

The World Whiskies Conference provides the opportunity for senior industry executives to network, discuss and debate the major issues and challenges that face this global industry. Content has been developed by an industry panel including Whisky Magazine’s Damian Riley-Smith, Rob Alanson and Dave Sweet, Liza Weisstuch, and Davin de Kergommeaux from Canada, and the programme for the day will revolve around the major business issues of the day.

The one day global whiskies business summit will take place in New York City, at The Lighthouse at Chelsea Piers, Pier 61, on Tuesday 8 April 2014.

“The global whiskies business continues to surge and the World Whiskies Conference offers a unique environment in which to learn from the best to harness growth and development of your own business,” says Damian Riley-Smith, Conference Director.

Topics at the 2014 World Whiskies Conference will be:

  • Growth trends in the U.S. whiskey market.  Deluxe Canadian whiskies, ultra-premium Bourbon, Irish whiskey. Fatigue with Scotch or growing the market?
  • Lessons from other drinks categories.  What can the whiskey industry learn from other great drinks?
  • Panel Debate.  The impact of craft and its effects on the market; opportunity or threat to established brands
  • Reaching out to luxury markets.  Can American and Canadian whiskies thrive in new markets abroad, and how? China and India; what has worked and what has not?
  • Lunch Guest Speaker.  Will the premium bubble burst? Collect or drink? When the industry distils so much, does this represent a future for blended whisky or is it feeding the premium bubble?
  • Flavoured whisky.  With the massive uptake of flavoured whisky in North America, does this help the category or harm it?
  • Travel retail.  Expensive marketing or essential profile? What are the criteria for entry and success? Is it worth the investment?
  • Traditional marketing in a social media world.  How should traditional marketing methods mix with social media marketing?
  • New product design.  How does good product design influence sales? What are the key elements of great design? Which designs have worked, and which not.
  • Taste the Difference.  How you taste the difference between a $1,000 and $100 bottle

Delegate booking is now open at and ‘early bird’ delegate rates start at $349.